Amazon has announced that it has helped Indian sellers on its platform achieve a milestone of $20 billion in cumulative exports. This achievement comes despite the imposition of increased import duties by the United States in August 2025. The company remains optimistic about long-term growth and has set a new goal of reaching $80 billion in exports by 2030.
The U.S. had doubled duties on certain goods to 50% in response to India's purchases of Russian oil. These duties, which commenced on August 27, 2025, impacted thousands of Indian artisans and small businesses. The increased tariffs immediately affected Indian exports to the U.S., its largest market. Data from India's Commerce Ministry indicates that exports to the U.S. fell from $6.87 billion in August to $5.43 billion in September, with textiles, leather goods, shrimp, gems, and jewelry being particularly affected.
Despite these challenges, Amazon executives maintain that the broader export impact remains contained. Srinidhi Kalvapudi, the head of Amazon Global Selling India, stated that the company is focused on "controllable inputs, not short-term trade headwinds". Kalvapudi emphasized the long-term structural story of e-commerce exports, indicating that it is still "day one" for the sector.
Amazon's Global Selling program, launched in 2015, enables Indian small- and medium-sized enterprises (MSMEs) to sell to customers in 18 global markets, including the U.S., the United Kingdom, Germany, and Canada. The U.S. remains the primary destination for Indian vendors on Amazon, followed by Britain, Germany, and Canada. Amazon's exporter base has grown to approximately 200,000 vendors, a 33% increase in a year, spanning across 28 states and seven union territories in India.
The $20 billion export milestone was achieved ahead of the company's end-2025 target. The growth is attributed to rising shipments from smaller cities like Panipat, Bhadohi, Karur, and Erode. In 2024, Panipat and Karur together shipped goods worth nearly $160 million. According to Kalvapudi, exports are no longer limited to metropolitan areas, with small towns now making significant contributions. Categories such as health, beauty, home, apparel, and toys have experienced annual growth rates exceeding 35%.
Amazon's confidence in achieving its ambitious $80 billion export target by 2030 is rooted in India's expanding digital infrastructure and the adaptability of its entrepreneurial ecosystem. The company has invested significantly in modernizing its logistics infrastructure, including a $233 million commitment in 2025 to upgrade fulfillment centers and adopt energy-efficient technologies. Amazon's Global Selling program provides Indian MSMEs with tools for compliance, payments, and market access, enabling them to compete globally.
