Sterling has been recognized for its outstanding contributions to customer experience (CX) innovation in India, securing the Customer Service Excellence Award at the 5th Edition Quality Management Summit & Awards 2025. The prestigious event, held in Mumbai on October 8, celebrated Sterling's leadership in CX delivery.
The Customer Service Excellence Awards recognize and honor organizations that have demonstrated exceptional innovation and leadership in customer experience and marketing excellence across various sectors and industries in India. These awards serve as a benchmark for best practices in branding, advertising, and marketing, inspiring organizations to continuously elevate the standards of customer engagement and experience delivery. The awards spotlight innovations, strategies, and technologies that place the customer at the core of business success.
Sterling's victory underscores its commitment to customer-centric strategies and its ability to redefine customer journeys across digital, physical, and hybrid platforms. The company has demonstrated exceptional capabilities in leveraging digital channels, data analytics, AI, and automation to enhance customer interactions, drive satisfaction, and achieve business objectives.
The judging panel, comprising seasoned analysts, practitioners, and consultants, meticulously evaluated numerous entries to identify the most deserving winners. Sterling's innovative CX solutions stood out for their creativity, effectiveness, and tangible benefits for customers.
The annual CX Awards celebrate India's most customer-obsessed brands, businesses, and minds. The awards are open to a wide range of entities, including brands, media and creative agencies, digital and social media agencies, content marketing and PR agencies, media organizations and agencies and partners. By honoring outstanding initiatives, the CX Awards inspire organizations to continuously raise the bar in customer engagement and experience delivery.
Winning a Customer Service Excellence Award offers numerous opportunities, including heightened visibility and recognition within the CX community. The accolade serves as a beacon of distinction in a competitive landscape, showcasing a commitment to exceptional customer service.
Sterling's achievement highlights the growing importance of CX in today's business environment, where customers expect seamless, personalized, and engaging experiences. By prioritizing user-centric design and delivering exceptional experiences across all touchpoints, Sterling has set a new standard for CX excellence in India.
