India's elite are increasingly trading traditional, old-school clubs for a new wave of exclusive, members-only hangouts that offer curated experiences and modern amenities. This shift reflects evolving notions of status, access, and the desire for spaces that cater to the lifestyle and networking needs of the country's rising affluent class.
For decades, India's elite have socialized at colonial-era clubs like the Delhi Gymkhana, Kolkata's Tollygunge, and Hyderabad's Nizam Club. However, these historic institutions often have long waiting lists, sometimes stretching to 30 years, making it virtually impossible for many to join. This has created a demand for alternative spaces that offer exclusivity without the multi-generational wait.
The new-age private club scene is booming, with establishments like Soho House, Quorum, Jolie's, and The Bay Club gaining popularity. A 2024 study revealed that the private, members-only club market is growing at a compound annual growth rate (CAGR) of 17.8% and is projected to reach ₹941 crore by 2027. These clubs offer a range of facilities, including co-working spaces, screening rooms, innovative fitness classes, and curated social events. Unlike traditional clubs, which often focus on sports and formal dining, the new clubs emphasize networking, creativity, and unwinding in a modern setting.
Several factors are driving the growth of these exclusive spaces. India's new elite don't necessarily come from "blue-blooded" families. With traditional clubs often closed off to them, they need "third spaces" to hang out. These new-age clubs provide a platform for wealthy individuals to network, work out, or simply relax with friends. The rise in the number of high-net-worth individuals (HNIs) in India is also fueling the demand for exclusive spaces. By 2027, India is expected to have 1.65 million HNIs and over 19,000 ultra-HNIs, creating a significant opportunity for club operators, hospitality companies, and real estate developers.
The membership fees for these exclusive clubs can be quite substantial. The Quorum, with locations in Gurugram, Mumbai, and Hyderabad, has an average standard membership fee of ₹5 lakh, with an annual fee of ₹1.5 lakh to ₹2 lakh. Soho House in Mumbai charges an annual fee of ₹1.6 lakh for local access and ₹6 lakh for global access. BLVD in Bengaluru has an annual subscription starting from ₹6 lakh, while Jolie's Club in Mumbai charges ₹3 lakh. Indus Club in Mumbai has a 10-year subscription fee of ₹20 lakh.
The rise of private clubs also reflects a broader trend of Indians seeking curated experiences and exclusive communities. These clubs offer a sense of belonging and provide a space for individuals to connect with like-minded people. The focus on networking is particularly appealing to entrepreneurs, professionals, and artists who are looking to expand their social and business circles. The Luxe League, for example, positions itself as a premier social club that bridges the gap between business and social networking, targeting high-net-worth individuals and power couples.
While the new-age private clubs are gaining popularity, traditional clubs are also adapting to the changing landscape. Some, like the Bombay Gymkhana and the Delhi Golf Club, have evolved with the times, preserving their old-world charm while incorporating modern amenities and attracting a more diverse membership. However, the rise of exclusive hangouts signals a significant shift in the social lives of India's rich and famous, with curated experiences, modern facilities, and networking opportunities taking center stage.
