With the 2026 West Bengal Assembly elections drawing closer, the Bharatiya Janata Party (BJP) is strategically focusing on Bengal-based leaders to spearhead its campaign. This approach marks a shift from previous elections where the party heavily relied on national figures and imported leaders. The BJP aims to strengthen its grassroots presence and connect with local sentiments by entrusting key responsibilities to leaders with a deep understanding of the state's dynamics.

One significant development is the appointment of Samik Bhattacharya as the head of the BJP's West Bengal unit. This move is perceived as an attempt to end factionalism within the party and present a united front against the ruling Trinamool Congress (TMC). Bhattacharya, a veteran party leader and Rajya Sabha MP, is known for his urbane demeanor and acceptance among both senior leaders and grassroots workers. His focus is on increasing the party's membership and expanding its reach to every village in West Bengal. Bhattacharya is also working to persuade sympathizers and followers of other parties to join the BJP in an effort to defeat the TMC.

The BJP is also reportedly changing its candidate selection strategy for the 2026 elections. The party is expected to prioritize long-standing, loyal members with strong grassroots connections. This is a departure from the 2021 elections, where the BJP fielded a number of turncoats, many of whom were recent defectors from the TMC. This strategy led to instability and defections after the election. By focusing on loyalists, the BJP aims to strengthen its ideological core and prevent further erosion of its legislative and organizational strength. District presidents are also barred from contesting the 2026 polls to ensure their focus remains on building the party organization.

In addition to organizational changes, the BJP is also adjusting its campaign messaging. The party is toning down its hyper-Hindutva push and focusing on issues such as Bengal's "cultural degradation" and the safety of women. The BJP is highlighting instances of alleged misuse of power by Trinamool student leaders, including accusations of sexual exploitation. Leader of Opposition Suvendu Adhikari has announced a special BJP rally for the safety of women and a Kanya Surakkha Yatra covering all districts. These efforts aim to resonate with voters concerned about social issues and law and order.

The BJP's focus on Bengal-based leaders and localized issues is a strategic attempt to gain ground in the upcoming elections. However, the party faces a formidable challenge from the TMC, led by Chief Minister Mamata Banerjee. TMC leaders have dismissed the BJP's efforts and predicted that the party will win fewer than 50 seats in the 2026 elections. The political landscape in West Bengal is highly competitive, and the success of the BJP's strategy remains to be seen.