Michael Saylor, the executive chairman of Strategy (formerly MicroStrategy), has once again signaled his unwavering commitment to Bitcoin, hinting at further acquisitions as the company's Bitcoin stash climbs to over $71 billion. This move solidifies Strategy's position as a leading corporate holder of Bitcoin and underscores Saylor's conviction in its long-term value as a reserve asset.

Saylor's recent activity on social media, including posting Bitcoin charts, often precedes official announcements of Bitcoin purchases, fueling market optimism and Strategy's treasury growth. This strategy aligns with the company's historical pattern of accumulating Bitcoin through corporate treasuries, a strategy that has positioned it as the ninth-largest US corporate treasury, surpassing companies like Nvidia.

Strategy's Bitcoin accumulation strategy began in August 2020, with an initial purchase of 21,454 BTC for $250 million. Since then, the company has consistently added to its holdings, amassing a significant portion of the total Bitcoin supply. As of July 2025, Strategy holds 601,550 BTC. These holdings were acquired for approximately $40.8 billion at an average price of around $70,086 per Bitcoin.

The company's aggressive acquisition strategy is funded through various means, including sales of its class A common stock (MSTR), perpetual strike preferred stock (STRK), and Series A perpetual strife preferred stock (STRF). Strategy has also utilized at-the-market (ATM) offerings to raise capital for Bitcoin purchases. Recently, the company announced a $2.1 billion ATM offering of its 10% Series A Perpetual Strife Preferred Stock.

Saylor's confidence in Bitcoin's potential is evident in his bold predictions, suggesting that Bitcoin could reach a valuation of $12 million per coin, potentially reaching a total valuation of $300 trillion. He views Bitcoin as a strategic asset, a hedge against inflation, and a long-term store of value.

Strategy's stock performance has mirrored Bitcoin's upward trajectory. In the past five years, MSTR has seen gains significantly outpacing Bitcoin's rise. This performance has attracted investors who see buying MSTR as a way to gain amplified exposure to Bitcoin's upside.

However, Strategy's strategy also raises concerns about market liquidity and potential over-centralization. The company's substantial Bitcoin holdings could tighten market conditions and potentially limit accessibility for retail investors.

Despite these concerns, Michael Saylor remains steadfast in his commitment to Bitcoin. His actions have transformed Strategy from a business analytics firm into a major player in the cryptocurrency market, influencing how other corporations view Bitcoin as a strategic asset.