India's spirit scene is currently experiencing a fascinating transformation, marked by a growing appetite for luxury and unique drinking experiences. This has led to the emergence of new and exciting offerings, from ultra-premium Scotch whiskies to innovative gins and vodkas that showcase local ingredients and craftsmanship.
The Rise of Luxury Scotch
India's affluent class is increasingly driving the demand for high-end spirits, particularly Scotch whisky. The luxury Scotch whisky market in India has been growing at a compound annual growth rate (CAGR) of 16%. India has become the fifth-largest market for luxury Scotch whisky. Scotch whisky exports to India grew at a compound annual growth rate of 66% up to 2022. In 2023, the equivalent of 167 million bottles were exported to India, up 27% from 2019.
Amrut Distilleries celebrated its 75th anniversary by releasing Amrut Expedition, India's oldest and most expensive single malt, priced at approximately ₹10 lakh. Aged for 15 years, with eight years in sherry casks and seven in ex-bourbon casks, only 75 bottles of this limited-edition whisky are available in India. It features notes of chocolate, cracked black pepper, dried fruits, vanilla, and marmalade. Diageo India launched India Rare Spirits, an exclusive cask program offering connoisseurs the chance to own a bespoke expression of rare, aged malts.
Vodka's Versatile Appeal
Vodka continues to be a popular choice in India, prized for its versatility and neutral flavor profile. The Indian vodka market offers a range of options, from budget-friendly choices like Smirnoff and Skyy to premium brands like Grey Goose and Beluga. Indian brands like Smoke Vodka and Rahasya have also emerged, offering unique flavor profiles and craftsmanship. Smirnoff is known for its smoothness and versatility. Grey Goose, made from French wheat, is recognized for its indulgent taste and elegant packaging. New brands like D'YAVOL are making waves with their attention to detail and premium feel, with filtration through black pearls. Magic Moments, India's best-selling vodka, unveiled 'Flavours of India,' a new range of flavored vodkas that celebrate Indian heritage. Ochre Spirits added a touch of luxury to vodka with its Ochre Saffron Vodka, infused with real Kashmiri saffron and a hint of citrus.
Gin's Juniper-Heavy Renaissance
The Indian gin market is experiencing a surge in creativity, with new brands incorporating local botanicals and unique distillation methods. Several new gin brands have recently been launched in India. Vanaha Gin is India's first-ever "forest to bottle" gin, using 24 handpicked botanicals like Deodar wood, Patchouli, and Assam lemons. Punk Gin is a limited-edition pink gin made with fresh strawberries from Mahabaleshwar. Bom Bay Blanche combines classic English dry gin style with Indian spices and botanicals. Jamun Dry Gin is inspired by the Himalayan juniper berry and infused with botanicals like coriander, mint, and Malabar plums. Jin Jiji, an Indian gin crafted with cashews, Himalayan juniper, and Darjeeling tea, was named Spirit of the Year 2025 at the London Spirits Competition. Stranger & Sons released a limited-edition sherry cask-aged gin infused with cascara and wild honey. Nisaki Gin is India's first color-changing gin, made with 16 organic botanicals. Zoya Gin is a premium Indian gin that is smooth, clean, and refreshing.
Market Trends
Several key trends are shaping the Indian spirits market:
India's alcohol market is projected to reach approximately $64 billion by 2028, growing at a CAGR of 6.8%. The increasing disposable income and shifting consumer preferences are driving the growth of the alcohol sector.
