The Trump family's stake in World Liberty Financial has seen a significant surge in value, reaching an estimated $5 billion, following the unlocking of a substantial number of its tokens. This event marks a pivotal moment for the cryptocurrency venture, which has close ties to Donald Trump and his family.

World Liberty Financial ($WLFI), a decentralized finance protocol and cryptocurrency company, was founded in 2024. The company has actively promoted its connection to the Trump family, with a Trump business entity owning 60% of World Liberty and entitled to 75% of all revenue from coin sales. Donald Trump's sons, Eric and Donald Trump Jr., are actively involved in the management of the company.

On September 1, 2025, World Liberty Financial officially launched its WLFI token, opening spot trading and futures markets across various leading exchanges. The launch generated considerable excitement among investors who had been anticipating the token's debut for months. Trading and transfers of WLFI were activated earlier that day, unlocking one of the most talked-about token events of the year.

The unlocking of 24.6 billion tokens by the crypto company tied to the U.S. president and his family made their holdings worth approximately $5 billion. According to World Liberty Financial, the initial circulating supply for WLFI is 24.6 billion tokens. The Trump family and its affiliates were given 22.5 billion units of World Liberty's coins.

The World Liberty tokens, known as $WLFI, were sold to investors after the Trump family and their business partners launched the venture as a "decentralized finance" platform that has also issued a stablecoin last year. In July 2025, investors in the tokens voted to make them tradeable, potentially boosting the value of the president's holdings.

WLFI is currently live on several major centralized exchanges. Binance listed World Liberty Financial (WLFI), with trading for WLFI/USDT and WLFI/USDC pairs commencing on September 1. Kraken has also confirmed upcoming spot markets (WLFI/USD and WLFI/EUR) with deposits already live since August 29.

The debut of WLFI marks a shift from its non-transferable presale phase to full tradability. The token's launch on top-tier exchanges is expected to drive significant liquidity and volatility. However, only a fraction of the WLFI supply is circulating at launch, with substantial allocations locked and subject to future governance decisions.

World Liberty Financial also launched its USD1 stablecoin on the Solana blockchain. The project minted 100 million USD1 tokens at launch and integrated with DeFi platforms, including Raydium and Kamino Finance.

The Trump family's involvement in World Liberty Financial has drawn both attention and controversy. The company has been described as blurring the lines between private enterprise and government policy. World Liberty has also faced scrutiny regarding potential conflicts of interest, alleged secret deals, and associations with individuals under criminal investigation.