India's first fashion business reality show, "Pitch To Get Rich," has premiered on JioHotstar on October 20, 2025. Hosted by Karan Johar, the show aims to spotlight India's most promising fashion entrepreneurs.
Where to Watch
"Pitch To Get Rich" is available exclusively on JioHotstar. All eight episodes of the first season were released simultaneously, offering a binge-worthy experience in Hindi. Indian audiences can watch the show on the JioHotstar website or app. For viewers outside India, a premium VPN is required to access JioHotstar and bypass geo-restrictions. By connecting to an India-based server through a VPN, viewers can stream the show in high quality. In India, "Pitch To Get Rich" is available to stream for free on JioHotstar, without requiring a premium subscription.
About the Show
"Pitch To Get Rich" brings together entertainment and enterprise, showcasing 14 fashion companies pitching their business models and collections to impress the judges. These entrepreneurs vie for funding from a substantial INR 40 crore investment pool. The format transforms the traditional runway into a competitive platform where design meets determination, and creativity collides with commerce. The aspiring fashion entrepreneurs are grilled by experts over their business and collections, with celebrity judges allocating funds from the investment pool. The show aims to promote the "Make in India" initiative, demonstrating how innovative fashion ideas can become successful international brands.
The Judges and Mentors
The judging and investor panel includes Bollywood stars Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora, along with business leaders such as Naveen Jindal, Dhruv Sharma, Ravi Jaipuria, Darpan Sanghvi, Gaurav Dalmia, Vagish Pathak, Vinod Dugar, and Gautam Singhania. The series also features special appearances from Saif Ali Khan, Sara Ali Khan, Ananya Panday, Ronnie Screwvala, Diipa Khosla, and Shibani Dandekar, offering unique insights into the fashion landscape.
Episode Highlights
Each episode of "Pitch To Get Rich" presents unique challenges to the contestants:
- Pitch in 60 Seconds: Founders have one minute to win over the jury with their business pitch.
- Pitch Your Product: Designers showcase innovation and speed under pressure in a fashion show.
- Pitch to Customers: Real customers test the products, providing honest feedback.
- Pitch for the Planet: Contestants collaborate to design eco-conscious products.
A New Wave of Entrepreneurial Reality
"Pitch To Get Rich" is co-produced by Fashion Entrepreneur Fund and Dharmatic Entertainment. The show is promoted as India's first fashion business reality series, aiming to be an engaging experience where pitches need to be as exciting as the collections. Karan Johar noted that fashion is not just about glamour but a serious business, expressing his excitement in seeing how India's young designers pitch, hustle, and dream big. With the Indian fashion industry projected to reach INR 7.5 lakh crore by 2026, the show taps into the country's entrepreneurial spirit, offering a blend of entertainment and business insights.
