'Please Ticket Kharid Lo': Harshvardhan Rane Appeals to Fans as Ek Deewane Ki Deewaniyat Faces Limited Screens
Actor Harshvardhan Rane is making a heartfelt appeal to his fans, urging them to watch his latest film, Ek Deewane Ki Deewaniyat, in theaters amidst concerns over limited screen availability. The romantic drama, co-starring Sonam Bajwa, is set to release on October 21, 2025, coinciding with Diwali and clashing with Ayushmann Khurrana's Thamma.
Rane recently shared a video on social media where he is seen affixing a sticker to his car that reads, "Please ticket kharid lena is baar" (Please buy a ticket this time). This gesture subtly references the initial lukewarm reception to his earlier film, Sanam Teri Kasam, which later found immense success upon its re-release in February 2025. The re-release earned more than its original run, becoming an all-time blockbuster and grossing over ₹50 crore.
The appeal comes against the backdrop of reports suggesting that Ek Deewane Ki Deewaniyat is not receiving equitable screen space in cinemas, particularly compared to Thamma. Some reports indicate that multiplex chains favored Thamma in advance bookings by allocating a larger number of screens and show slots. Anshul Garg, the producer of Ek Deewane Ki Deewaniyat, expressed disappointment that despite having commercially successful music and a promising film, it was not receiving fair consideration in cinemas.
Despite the challenges, Ek Deewane Ki Deewaniyat has garnered significant attention. As of October 18, 2025, the film had sold approximately 5,000 tickets in top national chains like PVR Inox and Cinepolis, showing promising advance sales despite limited showcasing. Industry predictions estimate an opening day collection of ₹7 crore to ₹10 crore net, contingent on spot bookings and positive word-of-mouth. As of October 20, reports indicate the film has made ₹1.38 crore in advance bookings.
Directed by Milap Zaveri, Ek Deewane Ki Deewaniyat is described as a hardcore romantic drama exploring themes of love, pain, and obsession. The film has received an 'A' certificate from the censor board, making it the first 'Adults Only' Bollywood release on Diwali in over two decades. Initial reviews praise the film's storyline and the performances of Rane and Bajwa, with some calling it "a film straight from the heart". The movie's music has also been well-received, further contributing to the anticipation surrounding its release.
The film's synopsis revolves around Vikramaditya, a passionate artist, and Adaa, a free-spirited woman. Their love story takes a dark turn as Vikramaditya's affection becomes obsessive, leading to tragedy and betrayal. The film also stars Shaad Randhawa and Sachin Khedekar in supporting roles.
Harshvardhan Rane's unusual appeal reflects his confidence in the film and his connection with his audience. Despite facing competition from Thamma and potential screen-sharing issues, Ek Deewane Ki Deewaniyat aims to strike a chord with viewers who appreciate intense romantic sagas. Whether it can replicate the success of Sanam Teri Kasam's re-release remains to be seen, but Rane's heartfelt plea underscores his belief in the "power of romance, resilience and public's verdict".
