On December 17, 2025, Axis Bank and Google Pay launched the Google Pay Flex Axis Bank Credit Card, marking India's first fully digital, UPI-powered co-branded credit card. This innovative card operates on the RuPay network and represents Google's initial venture into the co-branded credit card sector under the "Flex by Google Pay" initiative.

The card aims to seamlessly integrate credit card usage with the widespread UPI payment system, embedding itself directly within the Google Pay application. Users can apply for the card digitally at no cost and receive it within minutes, enabling them to start transacting immediately without any physical paperwork. This feature is particularly appealing to digital-first consumers who value quick, secure, and rewarding payment options.

Key Features and Benefits

• Digital Application and Instant Activation: The entire application process is fully digital, allowing for instant activation through the Google Pay app.
• UPI-Style Payments: Cardholders can make payments at millions of offline merchants and online platforms that support the RuPay network.
• Reward System: The card offers "Stars" as rewards on every transaction, where 1 Star equals Re 1. These Stars can be redeemed instantly for cashback.
• In-App Management: Users can track spending, pay bills in full, or convert outstanding balances into EMIs directly within the Google Pay app.
• Security Features: The Google Pay app provides in-app controls for security, including the ability to instantly block or unblock the card and reset the PIN.

Statements from Key Executives

Arnika Dixit, President and Head of Cards, Payments and Wealth Management at Axis Bank, highlighted the opportunity to co-create a credit offering tailored for the digital-first consumer, given the increasing preference for UPI as a payment method. She emphasized that the card delivers a secure, convenient, and rewarding experience that complements the modern Indian lifestyle.

Sharath Bulusu, Senior Director – Product Management, Google Pay, noted the underpenetration of transactional credit in India despite the ubiquity of digital payments. He stated that Flex aims to bridge this gap by simplifying and reimagining the card experience for the next generation of users, combining RuPay's acceptance network, Axis Bank's financial expertise, and Google Pay's platform to provide users with greater control over their daily transactions.

Sohini Rajola, Executive Director, NPCI, praised the initiative for making everyday payments smarter and more seamless, reinforcing their commitment to delivering trusted and convenient digital payment experiences for consumers.

Rollout and Availability

The card rollout has commenced, with broader availability planned in the coming months. Interested users can join the waitlist through the Google Pay app.

Impact on the Digital Payments Ecosystem

The Google Pay Flex Axis Bank Credit Card represents a significant convergence of credit cards and UPI-based payments in India. By enabling users to link their credit line directly to their UPI account, the card expands the scope of digital payments for everyday transactions, combining the simplicity of QR-based payments with the flexibility of a credit card.

This initiative is expected to democratize credit access and empower millions to manage their daily finances confidently. The card's instant reward system, where users earn and redeem reward points instantly, further enhances its appeal. The introduction of comprehensive card management features within the Google Pay app also provides users with greater control and security.