MicroStrategy, under the guidance of its co-founder Michael Saylor, appears poised to make its third consecutive Bitcoin (BTC) purchase in August. This continues the company's well-established strategy of accumulating Bitcoin as a primary treasury reserve asset.

Saylor hinted at the impending purchase on social media, which, if completed, would mark the company's third acquisition of BTC this month. The most recent buy occurred on August 18, when MicroStrategy added 430 BTC to its holdings for $51.4 million. This brought their total Bitcoin stash to 629,376 BTC, valued at over $72 billion at the time.

According to SaylorTracker, MicroStrategy is currently up over 56% on its BTC investment, representing over $25.8 billion in unrealized gains. The company's average purchase price is $66,384.56 per bitcoin, with a total cost of $33.139 billion.

While MicroStrategy's commitment to Bitcoin remains strong, the scale of their August purchases has been relatively modest compared to earlier transactions. So far in August, they've acquired 585 BTC through two transactions, whereas previous purchases often involved thousands or even tens of thousands of BTC at a time.

MicroStrategy primarily utilizes over-the-counter (OTC) transactions and private agreements to accumulate Bitcoin. This approach allows them to avoid significantly influencing spot market prices. Corporate Treasurer Shirish Jajodia has stated that MicroStrategy's purchases don't significantly move the market, given Bitcoin's high daily trading volume.

MicroStrategy's Bitcoin strategy has spurred a broader movement in corporate finance, with several firms following their lead in allocating capital to Bitcoin. Saylor's advocacy has played a key role in promoting Bitcoin as a strategic corporate asset and a hedge against inflation.

MicroStrategy's increasing Bitcoin holdings have drawn interest from institutional investors, crypto traders, and retail equity buyers. The company's share price has seen significant appreciation since it began buying Bitcoin in 2020. The firm's focus on maximizing shareholder value through Bitcoin acquisitions has made BTC the primary driver of its financial strategy.

MicroStrategy holds more Bitcoin than the top 10 Bitcoin treasury companies combined, giving it a significant advantage over competitors. The company has accumulated 376,726 BTC since November 2024, more than doubling its holdings in just nine months.