A new company aiming to build a $200 million treasury for Dogecoin. According to sources, Alex Spiro, Elon Musk's lawyer, is slated to chair this treasury company, which is backed by House of Doge.

House of Doge, established in early 2025 and based in Miami, is focused on the growth and promotion of Dogecoin. Pitches sent to prospective investors indicate that Spiro will take the role of chairman for the new public entity. The exact involvement of Musk in this venture remains uncertain.

The initiative is being presented to investors as a Dogecoin treasury vehicle with the endorsement of the Dogecoin Foundation. The Dogecoin Foundation is a non-profit organization created to support Dogecoin through development and advocacy, defend the Dogecoin trademark, and provide a roadmap for the future. It was initially established in 2014 and reinvigorated in 2021 by members of the core development team. The Foundation is tasked with facilitating Dogecoin's technical growth and promoting its value.

Dogecoin, which began in 2013 as a meme featuring a Shiba Inu dog, has gained traction through social media. Musk's endorsements have led to price increases for the token.

This development arrives as memecoin treasury vehicles begin to emerge. In July 2025, Bit Origin announced it had secured up to $500 million in equity and debt to launch a corporate Dogecoin treasury. Similarly, Amdax, a Dutch crypto firm, raised $23.3 million to launch AMBTS, a Bitcoin treasury company aiming to list on Amsterdam's Euronext and accumulate 1% of all BTC.

Dogecoin has experienced highs and lows, but continues to aim for higher price milestones. A new DogeOS upgrade could bring smart contracts and DeFi apps to the network. The Dogecoin Foundation is also working on RadioDoge, which could allow people to use blockchain in remote areas using satellites and radio.

Dogecoin now processes more than 40,000 daily active transactions. Whale interest in Dogecoin remains strong because it has proven its staying power. Since its launch in 2013, it has weathered multiple bear markets and has a market capitalization of over $20 billion.

Despite Dogecoin's popularity, liquidity is moving toward projects with improved fundamentals. Dogecoin is currently trading at $0.074, dropping by nearly 2.3% in the last 24 hours, with a market capitalization of $10.6 billion. However, over 680 million DOGE were accumulated in August 2025, which helped the coin recover from recent dips.

Institutional interest in Dogecoin is growing, with developments such as ETF applications potentially unlocking billions in inflows. If bullish momentum sustains, Dogecoin could aim for levels between $0.30 and $0.35 in the medium term. In a highly optimistic scenario, Dogecoin could reach $0.50 to $1.50, provided key resistance levels are broken and sustained.