As Apple is set to unveil its next-generation iPhones at its "Awe Dropping" event on September 9, 2025, speculation is rife about potential price adjustments to previous iPhone models in India. This strategy is a familiar one for Apple, as it typically reduces the prices of older devices to create space for the new lineup. With the iPhone 17 series launch imminent, the focus shifts to which existing models might see a price cut to attract a broader customer base in the price-sensitive Indian market.
Likely Candidates for Price Reductions
Given Apple's history, the iPhone 16 and iPhone 16 Plus are the most likely candidates for price cuts following the iPhone 17 launch. It is anticipated that Apple may discontinue the iPhone 16 Pro Max, iPhone 16 Pro, iPhone 15, and iPhone 15 Plus after the September 9 event. In the past, Apple has implemented similar price reductions, such as the ₹10,000 cut on the iPhone 15 after the previous September event and a similar adjustment for the iPhone 14 in 2023.
Anticipated Features of the iPhone 17 Series
The iPhone 17 series is expected to bring several enhancements. All four iPhone 17 models are rumored to feature a ProMotion 120Hz AMOLED display, a feature previously exclusive to the Pro models. This upgrade would provide a more premium visual experience across the entire lineup. Additionally, the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max are expected to come with 12GB of RAM, while the standard iPhone 17 may feature 8GB of RAM. The Pro models could be powered by Apple's new A19 Pro chipset, while the iPhone 17 and Air variants might use the A19 chipset. A significant design overhaul is also anticipated for the iPhone 17 Pro lineup and the iPhone 17 Air. The iPhone 17 Air is expected to measure only 5.5mm at its thinnest point, making it the slimmest iPhone Apple has ever released.
Impact of Discounts and Festive Season
The price cuts on older iPhone models are expected to be more pronounced on e-commerce platforms like Flipkart and Amazon, especially with the festive season approaching. These platforms typically offer substantial discounts on older iPhone models during their Diwali sales, making them even more affordable. For example, the iPhone 15, originally launched at ₹79,900, had already seen a price reduction to ₹69,900 before the iPhone 17 launch. With additional discounts, credit card offers, and exchange programs, the price could potentially drop even further.
Apple's Pricing Strategy in India
Apple's pricing strategy in India is more flexible compared to the United States, where premium pricing is part of the brand's allure. In India, Apple faces strong competition from local and Chinese brands that offer high-performance smartphones at lower prices. To compete effectively, Apple has to be creative with its pricing. The launch of the iPhone SE, targeted at India's growing middle class, was a strategic move to tap into the market without compromising the brand's premium image. Apple emphasizes features like performance, durability, and ease of use to appeal to Indian consumers.
Other Factors Influencing iPhone Prices in India
Exchange rates also play a significant role in determining iPhone prices in India. Over the years, iPhone prices have risen at an average annual rate of approximately 7.6%, while the rupee has depreciated against the dollar at about 5.2% annually. Factoring in these exchange rate adjustments, the real annual price increase is around 2.4%, reflecting Apple's efforts to maintain its premium positioning without alienating its Indian user base.
