New Delhi, October 10, 2025 – In a landmark move underscoring the nation's commitment to mental health, Bollywood actress Deepika Padukone has been appointed as the first-ever Mental Health Ambassador by the Union Ministry of Health & Family Welfare. The announcement coincides with World Mental Health Day, highlighting the importance of prioritizing mental well-being on a national scale.
Padukone, who has been a vocal advocate for mental health awareness, expressed her deep honor in accepting the role. She affirmed her commitment to supporting the government's ongoing efforts to strengthen the mental health framework across India, working under the leadership of Prime Minister Narendra Modi.
Union Minister of Health and Family Welfare, J.P. Nadda, lauded the partnership with Padukone, emphasizing its potential to widely disseminate awareness about mental health issues, normalize conversations, and reduce the stigma associated with mental illness. He highlighted mental health as an integral aspect of public health, reinforcing the government's dedication to ensuring equitable, affordable, and inclusive access to mental health services.
Deepika Padukone's appointment aims to amplify the reach and impact of various government-backed mental health programs, including Tele MANAS (Tele-Mental Health Assistance and Normalcy Augmentation System). Tele MANAS, launched in 2022, provides free, round-the-clock mental health support via a national toll-free helpline. To further enhance its accessibility and effectiveness, the Ministry of Health and Family Welfare has launched new initiatives for the Tele MANAS App, including a multi-lingual user interface, chatbot assistance, accessibility features for visually impaired users, and emergency response content. The app will now be available in 10 regional languages, in addition to English and Hindi.
In her capacity as Mental Health Ambassador, Padukone will collaborate with the Ministry to educate the public about mental health, combat stigma, and encourage individuals to seek help when needed. She will also promote various mental health initiatives and contribute to developing strategies for ensuring equal access to mental healthcare for all Indians.
Padukone's personal journey with anxiety and depression led her to establish The Live Love Laugh Foundation (LLL) in 2015. The foundation works to create awareness about mental health, reduce stigma, and provide access to credible mental health resources. LLL has launched several national awareness campaigns, including "Dobara Poocho" and "#NotAshamed," to encourage open conversations about mental health. The foundation also implements school-based programs and corporate well-being initiatives.
The Indian government has been proactively addressing mental health concerns through various programs and initiatives. The National Mental Health Programme (NMHP), initiated in 1982 and restructured in 2003, aims to modernize mental health facilities and integrate mental health services into primary healthcare. The District Mental Health Programme (DMHP) provides community-based mental health services at the primary healthcare level. Under the Ayushman Bharat program, mental health services have been integrated into Health and Wellness Centres (HWCs).
The appointment of Deepika Padukone as Mental Health Ambassador marks a significant step towards building a more supportive and inclusive mental health ecosystem in India. By leveraging her influence and personal experiences, the Ministry of Health and Family Welfare aims to promote mental well-being, reduce stigma, and ensure that mental healthcare is accessible to all.
