Lenskart, the Indian eyewear company, has officially launched the Spanish fashion eyewear brand Meller in India. This move follows Lenskart's acquisition of an 80% stake in Meller for approximately ₹407 crore (around €41.5 million) in July 2025. The acquisition was made through Lenskart's Singapore-based subsidiary.

Meller, based in Barcelona, is known for its digitally native approach and strong international presence. Founded in 2014, the brand has cultivated a substantial online following, particularly among younger consumers, with a strong presence on platforms like Instagram. In 2024, Meller reported revenues of €28.3 million and an EBITDA of €5.8 million. A significant portion of Meller's sales, approximately 96%, are generated online.

The acquisition of Meller aligns with Lenskart's strategic goals of expanding its footprint in Europe and appealing to Gen Z and millennial consumers. Lenskart aims to leverage Meller's brand recognition, social media engagement, and e-commerce infrastructure to launch a Gen Z-focused sub-brand.

Lenskart's interest in Meller is also driven by potential supply chain synergies, as Meller's production is already based in India. In its Draft Red Herring Prospectus (DRHP), Lenskart mentioned that the acquisition would strengthen its sunglasses category offerings, enhance brand building through social media, and enable cost efficiencies across the supply chain.

This acquisition is not the first for Lenskart, which previously acquired the Japanese D2C brand Owndays in 2022 and made minority investments in French brand Le Petit Lunetier and AI-enabled eyewear startup Ajna Lens. These strategic moves reflect Lenskart's broader vision of expanding its global presence and diversifying its product portfolio.

The launch of Meller in India also coincides with Lenskart's preparations for a potential Initial Public Offering (IPO). The company is aiming for a valuation between ₹70,000 crore and ₹75,000 crore. In FY25, Lenskart demonstrated strong financial performance, posting a net profit of ₹297 crore and a revenue growth of 22% year-on-year, reaching ₹6,625 crore.

With over 2,500 physical stores and a distribution network spanning over 30 million pairs of glasses annually, Lenskart has established a strong omnichannel model. The addition of Meller is expected to further strengthen Lenskart's position in the eyewear market, particularly among younger demographics.