XRP traders are optimistic that the launch of several new exchange-traded funds (ETFs) this week could revitalize the cryptocurrency's bull trend. Following Canary Capital's XRP ETF launch on November 13, Franklin Templeton is set to launch its XRP ETF under the ticker EZRP on November 18. Bitwise will introduce its own XRP ETF on November 20. 21Shares and CoinShares are expected to enter the market between November 20 and 22.
The market is closely watching these launches, as the entrance of major players like Franklin Templeton, with its $1.5 trillion in assets under management, signals traditional finance's growing validation of XRP. Market analysts anticipate significant activity in the opening sessions, with projections pointing to as much as $250 million in first-day volume for Franklin Templeton's ETF. Canary Capital's fund recorded $58 million in first-day volume, setting a new ETF debut record for 2025.
However, the initial market reaction to the first XRP ETF launch was not as bullish as some traders had hoped. Despite the ETF's strong debut, XRP's price initially dipped, reflecting a "sell-the-news" pattern. This suggests that much of the ETF optimism had already been priced in, with some holders using the launch as an opportunity to take profits. XRP's price fell 2.7% to $2.28 despite expectations for a bullish ETF catalyst.
Several analysts have offered insights into the potential impact of these ETFs. A Bitwise executive suggested that XRP ETFs could unlock as much as $100 trillion in traditional capital flow into the cryptocurrency ecosystem. JPMorgan analysts estimate that an XRP ETF could draw up to $8 billion in capital, mirroring the inflow dynamics seen in Bitcoin and Ethereum funds. A new liquidity-driven pricing model forecasts that XRP could trade between $4.50 and $15 within 30 days after ETF activation and between $7 and $24 after 60 days.
Despite the initial price dip, analysts emphasize that the evolution of regulated products may matter more than short-term price swings. The presence of firms like Franklin Templeton and Bitwise signals a new stage of institutional validation for XRP, potentially supporting higher and more stable ETF inflows over time. Some experts predict that EZRP could outperform Canary Capital's XRPC due to investors' preference for well-known firms like Franklin Templeton.
Technically, XRP is holding slightly above its recent local support near $2.20, despite a broader market pullback. The price remains below key exponential moving averages (EMAs), reflecting short-term bearish momentum. Immediate resistance is seen at $2.35, followed by $2.49-$2.56. XRP needs to break above $2.35 to confirm a bullish trend.
Currently, XRP's market capitalization stands at around $127.72 billion, with a 24-hour trading volume of approximately $4.22 billion. XRP price has fallen by −5.60% over the last week.
Overall, while the initial price reaction to the XRP ETF launches has been muted, traders remain hopeful that these new investment vehicles will ultimately drive increased institutional adoption and propel XRP into a new bull trend.
