Suniel Shetty is set to host and mentor a new entrepreneurial reality show, "Bharat Ke Super Founders," premiering on Amazon MX Player on January 16, 2026. The show distinguishes itself by offering a substantial ₹100 crore investment pool, marking the largest-ever commitment on an Indian entertainment platform. This funding will be awarded to promising startup ideas presented on the show.
"Bharat Ke Super Founders" aims to spotlight entrepreneurs from all corners of India, including those from small towns and emerging markets, who are developing businesses grounded in real-world needs. The show emphasizes authenticity, transparency, and the importance of a solid entrepreneurial process, ensuring that every pitch is supported by verified information, credible data, and sound business fundamentals. This approach intends to foster an environment where investment decisions are based on genuine intent, clarity, and accountability.
The panel of business tycoons includes Dr. A. Velumani (Creator, Thyrocare), Nitish Mittersain (Joint Managing Director & CEO, Nazara Technologies), Dr. Aarti Gupta (Managing Partner, Anikarth Ventures), Shanti Mohan (Founder & CEO, LVX), Aditya Singh (Co-Founder, All In Capital), and Ankur Mittal (Co-Founder / Partner at Physis Capital and Inflection Point Ventures). Eklavya Gupta from Recur Club will also be on the panel, contributing to the ₹100 crore commitment and bringing Recur's AI-driven debt infrastructure to the platform.
Suniel Shetty expressed his belief in the power of consistency and hard work, stating that "Bharat Ke Super Founders" embodies these values. He emphasized the importance of learning from failures and persevering, highlighting the show's commitment to taking real ideas seriously and backing them with real capital. Dr. A. Velumani echoed this sentiment, noting that the show provides a platform for focused and determined founders to gain attention, mentorship, and the opportunity to scale their businesses responsibly.
Amogh Dusad, Director and Head of Content at Amazon MX Player, emphasized the show's commitment to democratizing opportunities for founders across India and highlighting deserving ideas. Aruna Daryanani, Director at Amazon MX Player, added that the show aims to champion entrepreneurs who represent India's ambition and diversity, with the ₹100 crore pledge serving as a catalyst for high-potential startups.
"Bharat Ke Super Founders" is produced by Rusk Media and Recur Club, with co-powering by StockGro and Legacy Collective. Jana Small Finance Bank is the Startup Banking Partner, OnePlus Pad3 is the productivity partner, and Bowlers is the Pet Food Partner. The show will be available for free streaming on Amazon MX Player through the MX Player app, Amazon shopping app, Prime Video, Fire TV, and Airtel Xtreme.
