The internet is abuzz with speculation after Virat Kohli's Instagram account seemingly vanished on January 29, 2026, leaving millions of fans puzzled and prompting a flurry of activity on social media. The unexpected disappearance of the Indian cricket star's profile, one of the most followed on the platform, has triggered a wave of concern and humorous inquiries directed towards his wife, actress Anushka Sharma.
Shortly after Kohli's Instagram ID became inaccessible, fans flocked to the comment sections of Sharma's posts, flooding them with messages about the missing account. Comments such as "Bhaabhi, bhaiya ka account kahan gaya?" (Sister-in-law, where did your brother's account go?), "Bhabhi, King bhaiyya ko bolo account activate kare" (Sister-in-law, tell King brother to activate his account), and "Laut aao Kohli ji" (Come back, Kohli ji) reflect a mix of concern and lightheartedness.
The sudden development has quickly become a major talking point across social media platforms. On X (formerly Twitter), hashtags related to Virat Kohli's Instagram deactivation began trending, with fans sharing memes, jokes, and various theories attempting to explain the situation. Some users reported that while they could find Kohli's account, all posts, followers, and following counts were missing, suggesting a complete wipe of the profile.
As of now, neither Virat Kohli nor Anushka Sharma has released an official statement clarifying whether the Instagram account was intentionally deactivated, temporarily disabled, or affected by a technical issue. This lack of communication has further fueled speculation and kept fans guessing about the reason behind the vanishing act.
Kohli is one of the most followed athletes on Instagram, with a massive following of 274 million, only behind football legends Cristiano Ronaldo and Lionel Messi. He is also the highest-paid Indian cricketer for sponsored posts on the platform, charging between INR 11 and 14 crore per post. This makes the sudden disappearance of his account even more surprising, raising questions about potential motives behind the move.
Some speculate that Kohli might be taking a temporary break from social media to focus on his cricket career and personal life. After retiring from T20Is and Tests, Kohli is currently focusing on ODI cricket, with the aim of playing until the 2027 World Cup. Others wonder if the deactivation is related to a potential brand promotion or a strategic social media reset.
In the past, Kohli has addressed social media incidents, such as in May 2025 when he clarified an accidental "like" on a photo of actress Avneet Kaur, attributing it to an algorithm error while clearing his feed. He has generally maintained a private approach to his personal life, and he and Anushka Sharma have been known to value their privacy, including implementing a "no photo" policy for their children.
Whether it's a deliberate move, a technical glitch, or a planned social media strategy, the disappearance of Virat Kohli's Instagram account has undoubtedly captured the attention of his fans and the online community, leaving everyone eagerly awaiting an explanation from the star himself.
