The servers didn't melt. That’s the real miracle. Whenever India plays Pakistan in a T20 World Cup, the digital infrastructure of the subcontinent groans under the weight of a hundred million simultaneous streams, but this time, the bits stayed in their lanes. The result was predictable in its chaos, but the aftermath? That was a masterclass in the curated, sanitized unreality of the modern celebrity feed.
India won. Pakistan lost. The algorithm breathed a sigh of relief.
But then came the tweets. Ajay Devgn and Arjun Rampal, men whose careers are built on the carefully managed projection of stoicism, took to X to tell us that the Indian team made the victory look like a "cakewalk." It’s a fascinating choice of words. It’s also a total lie.
Anyone who actually watched the match—through the choppy frame rates of a mobile app or the overpriced glare of a sports bar 4K screen—knows it wasn't a cakewalk. It was a slog. It was a low-scoring, nerve-shredding grind in the dirt where every run felt like it was being squeezed out of a stone. It was the kind of game that gives team doctors gray hair and makes betting apps more money than a small nation’s GDP.
Yet, in the land of the blue-check-mark elite, the narrative must be frictionless.
Devgn and Rampal aren't just fans; they’re nodes in a massive PR machine that demands everything be "legendary" or "effortless." To call it a hard-fought, ugly win doesn't test well with the brand managers. So, we get the "cakewalk" narrative. It’s the sports equivalent of a filtered Instagram photo. The sweat is airbrushed out. The anxiety of a collapsing middle order is cropped from the frame. All that’s left is a shiny, digestible win that fits perfectly between a movie trailer and a crypto scam on your timeline.
The friction here isn't just on the pitch. It’s in the cost of the spectacle. Advertisers were reportedly shelling out nearly 50 lakh rupees for a ten-second spot during this broadcast. When you’re paying that kind of money, you aren't buying a game of cricket; you’re buying a national catharsis. The players are just the hardware running the software of our collective ego. When Devgn tells his millions of followers it was easy, he’s validating the premium price of the ticket. He’s telling the sponsors that the product is flawless.
It’s a strange irony. We live in an era of "authentic" content, yet the reactions to the biggest cultural moments are the most manufactured things we consume. There is a specific kind of digital fatigue that sets in when you realize that every celebrity reaction is basically a templated response designed to maximize engagement without saying anything of substance. It’s patriotic SEO.
The tech platforms love it, of course. These high-profile "reactions" keep the "India vs Pak" hashtag trending long after the last ball is bowled. It’s a feedback loop that rewards the loudest, simplest take. "Cakewalk" is a great keyword. "Nuanced tactical struggle in a high-pressure environment" doesn't fit in a push notification.
Meanwhile, the actual fans—the ones who spent their monthly data caps or half their rent on a seat in a temporary stadium—know better. They felt the terror of the tenth over. They saw the desperation in the field. But their reality doesn't scale. The celebrity reality does.
We’ve reached a point where the digital shadow of the event is more important than the event itself. The match is just the raw material. The real product is the stream of consciousness that follows, a torrent of hyperbole that turns a desperate, gritty victory into a dominant stroll in the park. It’s a comfort lie. It’s the logic of the smartphone: flatten everything until it’s smooth enough to swipe past.
If India had lost, the tone would have shifted instantly to "heartbreak" and "valiant effort," another set of pre-approved scripts. But they won, so we get the cakewalk. It’s cleaner that way. It keeps the stock prices steady and the comments section full of fire emojis.
But if winning this match was actually as easy as the movie stars claim, why did everyone in the stadium look like they’d just aged ten years in three hours?
Maybe we don't want the truth of the struggle. Maybe we just want the high of the result, served to us by people who are paid to never look worried. In the end, the cricket was real, but the conversation was just another piece of well-optimized code.
Does anyone actually remember the score, or do we just remember the feeling of being told we’re unbeatable?
