Strategy, formerly known as MicroStrategy, has made another significant move in its ongoing Bitcoin accumulation strategy, adding 1,045 BTC for approximately $110 million. This purchase, executed at an average price of $105,426 per Bitcoin, brings the company's total holdings to a staggering 582,000 BTC. The total investment now stands at $40.79 billion, with an average purchase price of around $70,086 per Bitcoin. This latest acquisition, announced on June 9, 2025, underscores Strategy's unwavering conviction in Bitcoin as a long-term store of value and strategic treasury reserve asset.
The company's commitment to Bitcoin has been a defining characteristic since it first adopted the cryptocurrency as a primary reserve asset in 2020. Under the leadership of Executive Chairman Michael Saylor, Strategy has become the most prominent publicly traded company committed to Bitcoin, inspiring other firms to consider similar moves, particularly as digital assets find an increasing place in institutional portfolios.
Strategy's Bitcoin strategy has not been without its critics. However, the company's performance in 2025, with a year-to-date BTC yield of 17.1%, demonstrates that such bold plays can offer substantial upside when backed by a long-term vision and strong market fundamentals. This yield reflects both the timing of their entries and the performance of Bitcoin itself, which has continued to rise amid growing institutional adoption and limited supply.
The recent purchase was partially funded through Strategy's at-the-market (ATM) offering programs. From June 2, 2025, to June 8, 2025, the company sold 626,639 shares of its 8.00% Series A Perpetual Strike Preferred Stock (STRK) for $62.7 million and 432,679 shares of its 10.00% Series A Perpetual Strike Preferred Stock (STRF) for $43.3 million. Overall the company brought in $112.2 million through these stock offerings.
In May 2025, Strategy announced a new $21 billion ATM common stock equity offering, signaling its intent to continue accumulating Bitcoin. The company also increased its 2025 "BTC Yield" target from 15% to 25% and its "BTC $ Gain" target from $10 billion to $15 billion, demonstrating its confidence in its Bitcoin strategy. As of April 28, 2025, Strategy held 553,555 Bitcoins at a total cost of $37.90 billion, or $68,459 per Bitcoin.
Strategy's aggressive Bitcoin acquisitions reflect its growing belief in cryptocurrency as a long-term store of value. The company protects its cash reserves from inflation and realizes significant paper gains as Bitcoin's value appreciates over the years. This latest purchase of 1,045 Bitcoins is a continuation of the company's broader strategy and reaffirms its position as a leader in corporate Bitcoin adoption.
