Times Network has recently expanded its reach in Canada by launching ET NOW and Times Now Navbharat on Rogers Xfinity TV. This move signifies a notable strengthening of the network's presence in the Canadian market, catering to the South Asian diaspora and a broader audience interested in Indian business and news perspectives.

The launch of ET NOW on Bell Fibe TV in Ontario and Québec through a distribution partnership with Ethnic Channels Group (ECG) marked an earlier significant step in Times Network's Canadian expansion. This collaboration brought curated content like India Development Debate, Start Up Central, The Money Show, and India Tonight to Canadian viewers, offering a comprehensive analysis of Indian financial markets, global trends, and their impact on the economy. Jagdish Mulchandani, COO & Executive President of Times Network, emphasized the commitment to enhancing offerings for South Asian Canadian viewers, expressing confidence that ET NOW would enrich the viewing experience for those seeking superior coverage of business and financial news.

Slava Levin, Co-Founder and CEO of ECG, highlighted the increasing interest in the Indian stock market and investment opportunities, noting that ET NOW provides Canadian viewers with unique domestic and international financial news and business perspectives. Levin also lauded Times Network's credibility in delivering news.

The expansion aligns with Times Network's broader strategy of building its brands internationally. Previously, the network successfully launched channels in Australia, New Zealand, Nepal, and Africa. Canada, with its large Indian and Asian community, represents a key market for Times Network's offerings. The network's channels target urban, affluent audiences and aim to connect with the diaspora by providing access to the latest news, business insights, and entertainment from India.

Times Network's increased presence in Canada comes at a time when Times Internet Limited (TIL) is also looking to expand its video ecosystem. TIL is actively seeking experienced video production partners to create high-quality, innovative content for digital platforms. This initiative underscores the network's commitment to delivering diverse and engaging content to its global audience.