Karan Aujla is set to release his new album, "P-Pop Culture," on August 22, 2025, a project celebrating Punjabi heritage with a modern twist. Aujla, who hails from Ghurala in Punjab, announced the album during a vibrant event in Montreal, showcasing a custom statue of his face and a "P-Pop Culture" necklace. He aims to blend traditional Punjabi music with contemporary styles, highlighting the global influence of Punjabi Pop culture.

The first single from the album, "MF Gabhru," is scheduled to drop on August 1, 2025, and is already generating significant excitement among fans. The track is described as a "banger," with Aujla aiming to further establish Punjabi Pop (P-Pop) on the global music scene by mixing tradition with contemporary appeal. "MF Gabhru" embodies the bold, unapologetic attitude of a true Punjabi "gabhru" (young man), celebrating Karan's heritage, relentless drive, and larger-than-life character. The song showcases his journey from a small village in Punjab to worldwide recognition. It features energetic music production by Ikky, blending traditional Punjabi vibes with contemporary beats.

Aujla expressed a deep connection between his music and his roots, stating that "Punjabi Pop Culture runs through the blood". This underscores the cultural movement he aims to highlight through the album, blending traditional Punjabi elements with modern storytelling and style. The announcement event in Montreal was marked by Aujla's signature style, including accessories like a special ring, resonating with cultural pride and musical innovation.

Reactions to the album announcement have been enthusiastic, with many anticipating a global takeover move by Aujla. Commentators suggest that Aujla is planning to take Punjabi Pop to the world stage, potentially creating a wave of "P-Pop" fans similar to the following K-Pop enjoys. Some have noted the involvement of Ikky in the album's production, anticipating a strong collaboration.

Karan Aujla is a prominent figure in the Punjabi music industry as a singer, rapper, and songwriter. He has released over fifty singles as a lead artist and has written for many other artists. Aujla's previous works include studio albums like "Bacthafucup" (2021) and "Making Memories" (2023, with Ikky), as well as collaborative albums such as "Street Dreams" (2024, with Divine). He has also released EPs like "Way Ahead" (2022), "Four You" (2023, with Ikky), and "Four Me" (2024).