Taylor Swift has officially announced her 12th studio album, "The Life Of A Showgirl". The announcement, which came after a mysterious countdown on her website reached zero at 12:12 a.m. ET on Tuesday, August 12, 2025, has sent fans into a frenzy.

Swift revealed the album title with the help of her boyfriend, Travis Kelce, and his brother, Jason Kelce, on their "New Heights" podcast. In a video clip shared on Instagram, Swift presents the album in a mint green briefcase with "T.S." on it. While the album cover remained obscured in the initial announcement, her website now displays a blurred orange and green image. Pre-orders are available on Swift's website for vinyl, cassette, and CD versions, with the CD edition including a poster. Although the official release date is still under wraps, the website indicates that copies will ship before October 13, 2025.

The announcement follows speculation and hints dropped by Swift, including a countdown clock on her website against a glittery orange background. Taylor Nation, an official branch of Swift's marketing team, also posted a TikTok slideshow of 12 images of Swift wearing orange, further fueling anticipation. Swift also shared a Spotify playlist titled 'And, baby, that's show business for you' with a cover image of her initials in orange against a light green background, mirroring the apparent color scheme of the new album.

The tracklist for "The Life Of A Showgirl" has not yet been revealed. This new album arrives after Swift re-acquired the masters from her first six albums in May. Her previous album, "The Tortured Poets Department," was released on April 19, 2024, during her record-breaking Eras Tour. "The Tortured Poets Department" was a massive commercial success, breaking streaming records on Spotify and occupying the top 14 slots on Billboard's Hot 100 chart.

Fans have already begun speculating about the sound and potential collaborations on "The Life Of A Showgirl." Some believe the playlist Swift shared offers clues about the album's musical direction, noting the presence of songs produced by Max Martin and Shellback. Others have suggested that Sabrina Carpenter, who opened for Swift during some Eras Tour shows, might be featured on the album.

Swift's appearance on the "New Heights" podcast with the Kelce brothers has generated additional buzz. A teaser video posted on the show's Instagram account shows Swift presenting the album, and many believe the official album artwork will be revealed during the episode.