Michael Saylor, co-founder of Strategy, has signaled that the company intends to buy the Bitcoin dip. This comes as the price of Bitcoin (BTC) hovers around $117,000, a dip from its all-time high of over $124,000 reached on Thursday.
Strategy has been actively accumulating Bitcoin, with its most recent purchase occurring on Monday, August 11, 2025, when it acquired 155 BTC for $18 million. This brings the company's total holdings to 628,946 BTC, valued at over $74.2 billion. According to SaylorTracker, Strategy is up over 60% on its BTC investment, representing over $28 billion in unrealized gains.
Strategy began buying Bitcoin in 2020, a move that has seen its share price appreciate by nearly 2,600% over five years. This has attracted significant interest from institutional investors, crypto traders, and retail equity buyers. The company's average purchase price remains well below Bitcoin's current trading levels, bolstering its balance sheet and investor confidence. Saylor maintains that Bitcoin's scarcity and resilience make it a superior treasury reserve asset compared to cash, which is susceptible to inflation.
MicroStrategy's Bitcoin purchases have historically triggered short-term rallies or helped stabilize prices during periods of weakness. This latest acquisition has amplified market optimism, particularly as it coincides with a surge in open interest in Bitcoin futures, suggesting growing speculative activity alongside the underlying spot market strength. Some traders believe that the psychological effect of Saylor's buys is as important as the actual market demand created by them.
Strategy's commitment to Bitcoin has positioned it as a Bitcoin proxy investment for institutional funds that cannot legally hold BTC and retail investors who prefer not to custody crypto themselves. The company pioneered the Bitcoin corporate treasury model, inspiring other companies to follow suit, including altcoin treasury firms. However, Saylor remains unconcerned about the rise of altcoin treasury companies, stating that the vast majority of capital flowing into the space is still flowing into Bitcoin.
Since former US President Donald Trump's election in November 2024, Strategy has more than doubled its Bitcoin holdings, acquiring 376,726 BTC in just nine months. For comparison, it took the company over four years to accumulate 252,220 BTC before the accelerated pace of purchases.
While Strategy focuses on Bitcoin as a safe-haven digital asset, some retail traders are exploring high-volatility opportunities like Bitcoin Hyper, a project aiming for explosive growth through community-driven hype and tokenomics. While riskier than Bitcoin, proponents believe diversification into speculative plays can offer outsized returns in the short term.
With Bitcoin hovering just below its record high and Strategy showing no signs of slowing its accumulation, the coming months could be pivotal. If BTC breaks above $123,000 and sustains momentum, Saylor's strategy will appear even more prescient and could encourage other corporations to adopt similar strategies.
