VERB Technology Company, soon to be rebranded as Ton Strategy Company, has made a significant move in the cryptocurrency space by accumulating approximately $780 million in assets, solidifying its position in the "altcoin treasury race". The company's treasury comprises $713 million in Toncoin (TON), the native cryptocurrency of The Open Network (TON) blockchain, and $67 million in cash reserves. This strategic move follows a $558 million private placement that closed on August 8, 2025, attracting participation from over 110 institutional and crypto-native investors. The majority of the funds from this placement were allocated to acquiring TON.
VERB's strategy revolves around accumulating a substantial portion, targeting over 5%, of TON's circulating supply, which is currently at 2.56 billion tokens. This would position the company as a key participant in securing the TON blockchain. The company aims to increase its TON holdings per share through reinvestment of cash flows, staking rewards, and disciplined capital market activities. This approach ensures active support for the platform's infrastructure while maximizing returns.
Executive Chairman of VERB, Manuel Stotz, emphasized that this initiative extends beyond mere balance sheet expansion; it signifies a commitment to bolstering the security and utility of the TON blockchain. He also noted that VERB's involvement strengthens the economic foundation of the TON network.
The TON blockchain is integrated with Telegram's Mini App ecosystem, granting access to over one billion monthly active users globally. This integration enables users to access wallets, payments, and other functionalities within the Telegram platform, potentially driving increased utility and adoption of TON.
According to CoinMarketCap data from August 20, 2025, VERB's valuation of Toncoin was based on a rate of $3.28 per TON. By holding a significant stake in Toncoin, VERB aims to enhance its involvement in network security, infrastructure, staking, governance, and overall ecosystem activity within the TON blockchain. VERB's strategic crypto accumulation enhances the company's integration into TON's financial protocols.
While focusing on its TON treasury strategy, VERB continues to operate its legacy business units, including MARKET.live and LyveCom, which provide a multi-vendor, social shopping platform leveraging AI-driven social commerce technology and video marketing expertise. The company believes that the synergies between its digital asset treasury business, Telegram partnership, and AI-driven social commerce technology present a compelling value creation opportunity that could accelerate the mainstream adoption of TON as a preferred cryptocurrency.
