Animoca's NUVA Marketplace: A Unified Solution for the Fragmented Real World Asset (RWA) Landscape
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Animoca Brands, a major player in the Web3 space, has partnered with Provenance Blockchain Labs (ProvLabs) to launch NUVA, a new marketplace designed to unify the "fragmented" real-world asset (RWA) sector. The collaboration aims to connect RWA issuers with investors through a chain-agnostic vault marketplace.

The RWA market is experiencing rapid growth, with projections estimating it could reach $30 trillion by 2030. However, the current landscape is fragmented across different chains and marketplaces, which limits the potential adoption and impact of tokenization. NUVA seeks to address this issue by providing a unified, multi-chain ecosystem for institutional-quality assets, making them more accessible to a wider range of investors.

NUVA is built on the Provenance Blockchain, a public network designed for financial services, which already holds over $15.7 billion in tokenized real-world assets. The marketplace will offer a curated set of vaults from leading asset issuers, each with distinct yield strategies and risk profiles. These vaults will provide investors with easier and more efficient access to tokenized products.

At launch, NUVA will feature two initial vaults offering exposure to tokenized products from Figure Technologies: YLDS, a yield-bearing stablecoin security approved in the U.S., and HELOC, a pool of fixed-rate home equity lines of credit. YLDS offers a 4% annual yield with continuous compounding. The nuHELOC vault will target a yield of approximately 9%, with all loans recorded on Provenance to ensure full on-chain transparency and verifiability. These assets will be offered as "nuAssets," which are liquid claims to the underlying real-world assets stored in each vault. These nuAssets bring liquidity to traditionally illiquid RWAs, giving investors the option to trade and transfer them across chains and decentralized finance (DeFi) exchanges.

The platform will also feature a native token called $NUVA, designed for governance, staking, and fee payments. It will be available on Ethereum, Solana, and Base, and will be used to align incentives across the ecosystem.

Animoca Brands' co-founder and executive chairman, Yat Siu, believes NUVA will tap into the growing RWA market by offering a more accessible and unified platform. ProvLabs CEO Anthony Moro explained that the vault tokens are liquid claims to the yielding real-world assets stored in each vault.

The launch of NUVA is scheduled for the fourth quarter of 2025. The marketplace aims to make institutional-quality assets radically more accessible across a unified, multi-chain ecosystem, setting the stage for a new era of user-owned financial networks. This is an important leap toward a more inclusive, on-chain financial system.


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Isha Nair is a dynamic journalist, eager to make her mark in the vibrant media scene, driven by a profound passion for sports. A recent graduate with a flair for digital storytelling, Isha is particularly interested in local arts, culture, and emerging social trends. She's committed to rigorous research and crafting engaging narratives that inform and connect with diverse audiences. Her dedication to sports also inspires her pursuit of compelling stories and understanding community dynamics.
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