The South India International Movie Awards (SIIMA) 2025 is underway in Dubai, and Allu Arjun made a striking appearance, captivating the audience with his impeccable style. The 13th edition of this prestigious award ceremony, which celebrates the best of South Indian cinema, is being held at the Dubai Exhibition Centre in Expo City.

Allu Arjun, a major star in Telugu cinema, was among the many celebrities who attended the event. Dressed in a dapper black ensemble, Allu Arjun's appearance caused a frenzy among the gathered fans. Social media is abuzz with photos and videos of the actor arriving in Dubai for the awards, demonstrating his immense popularity.

SIIMA 2025 is a two-day event; the Telugu and Kannada awards were presented on September 5th, and the Tamil and Malayalam awards will be presented on September 6th. In addition to the awards ceremony, the event includes a variety of performances by Shruti Haasan, Shriya Saran, Vedika, Shilpa Rao, Urvashi Rautela, and the B-Unique Crew Dance Troupe.

The nominations for SIIMA 2025 feature some of the biggest films from the South Indian film industry, with "Amaran" leading with 13 nominations, followed by Allu Arjun's "Pushpa 2".

SIIMA has become a significant event for the South Indian film industry, bringing together actors, technicians, and fans from all over the world. Brinda Prasad, Chairperson of SIIMA, stated that the event has always been about taking South Indian cinema beyond boundaries, and that Dubai feels like a second home for the celebration. Shruti Haasan echoed this sentiment, calling SIIMA a beautiful celebration of cinema and praising the energy of Dubai.