The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets its products under the brand name Amul, has announced a reduction in the retail prices of over 700 product packs. This price revision, which aims to pass on the benefits of the Goods and Services Tax (GST) rate cut to consumers, will be effective from September 22, 2025.
The price cuts span a wide range of Amul products, including butter, ghee, UHT milk, ice cream, cheese, paneer, chocolates, bakery items, frozen snacks, condensed milk, peanut spread, and malt-based drinks. However, the company has clarified that there will be no change in the price of packaged pouch milk, as it already attracts zero percent GST.
Some specific examples of price reductions include:
Amul has already communicated the changes in prices to its trade partners, including distributors, Amul parlours, and retailers across India. The company believes that the reduction in prices will spur the consumption of a wide range of dairy products, particularly ice cream, cheese, and butter, as the per capita consumption remains very low in India, creating a large growth opportunity. GCMMF, which is owned by 36 lakh farmers, said the reduction in prices will boost demand for its dairy products, leading to growth in its turnover.
This move by Amul follows a similar decision by Mother Dairy, which also announced a Rs 2 per litre reduction in milk prices, effective from September 22, 2025. This reduction, part of a larger overhaul of the GST system, also includes cuts in the prices of paneer, butter, cheese, and ice cream. As the GST rates on a wide range of food items have been lowered, including exemptions for UHT milk and paneer, both Amul and Mother Dairy's decisions align with the government's effort to make essential food products more affordable for consumers.
By lowering the prices of over 700 products, Amul continues to reinforce its reputation for offering premium-quality dairy and food products at accessible rates.
