In a significant move for the Indian smartphone market, CMF, Nothing's sub-brand focusing on affordable devices, is set to become an independent entity headquartered in India. This strategic decision follows a $100 million joint venture with Indian electronics manufacturer Optiemus Infracom. The partnership aims to leverage India's manufacturing ecosystem, targeting both domestic and global markets.

The joint venture between CMF and Optiemus Infracom is projected to generate over 1,800 jobs in India over the next three years. The collaboration seeks to establish India as a global production and export hub for both Nothing and CMF products. Optiemus Infracom will own 65% of the joint venture with CMF.

Carl Pei, CEO of Nothing, stated that India will play a key role in shaping the future of the global smartphone industry. He envisions CMF becoming India's first truly global consumer tech brand, built from India for the world. Pei highlighted the company's end-to-end capabilities, positioning it to realize this vision.

CMF, launched in 2023, focuses on budget-friendly devices, offering an affordable alternative within Nothing's product ecosystem. The brand's expansion plans include launching its first pair of over-ear headphones. CMF devices are typically priced under $200, appealing to a significant segment of the Indian market.

Optiemus Infracom's Executive Chairman, Ashok Kumar Gupta, emphasized that the venture will strengthen their world-class manufacturing capabilities. He noted that global brands choosing India to build is a testament to the strength of the Indian ecosystem and the vision of Make in India and Atmanirbhar Bharat.

This move aligns with the Indian government's "Make in India" initiative, promoting domestic manufacturing and technological self-reliance. By establishing a local manufacturing base and brand headquarters, Nothing aims to deepen its integration into one of the world's largest consumer technology markets.

Nothing has already invested over $200 million in India. The company recently completed a $200 million Series C funding round led by Tiger Global, valuing the company at $1.3 billion. This investment underscores the company's commitment to growth and innovation in the Indian market.

The decision to headquarter CMF in India reflects the country's expanding influence in next-generation technology development. The sub-brand will function as an independent subsidiary, with its operations, R&D, and manufacturing based in India.