YouTube is launching Premium Lite in India, a more affordable way to enjoy ad-free videos. The new plan is priced at ₹89 per month and will provide ad-free access to most videos on the platform.
The introduction of Premium Lite comes as YouTube Music and Premium have reached over 125 million subscribers globally. YouTube is aiming to provide users with different options to enjoy their favorite content. The rollout has already begun, and the subscription option will become available across India in the coming weeks.
What Premium Lite Offers
YouTube Premium Lite focuses on providing ad-free viewing, which means users can watch most videos without interruptions. This includes content like cooking shows, podcasts, educational videos, gadget reviews, and DIY tutorials. The subscription works across different devices, including phones, laptops, and TVs.
However, it's important to note that Premium Lite doesn't include all the features of the full YouTube Premium subscription. Ads may still appear on some music content and Shorts, as well as during searches and browsing. The Premium Lite plan also excludes YouTube Music, offline downloads, and background play. For users who want ad-free music, offline access, and background play, the standard Premium plan is recommended.
Premium Lite vs. YouTube Premium
The standard YouTube Premium plan is priced at ₹149 per month. YouTube Premium provides ad-free access to all YouTube videos, including music content and Shorts. It also includes YouTube Music Premium, which allows users to listen to music ad-free, download songs for offline playback, and play music in the background.
Premium Lite is designed for viewers who primarily want to watch ad-free video content without the additional features of YouTube Premium. It is a more budget-friendly option for those who don't need ad-free music, offline downloads, or background play.
YouTube's Strategy
With the introduction of YouTube Premium Lite, YouTube aims to increase its paid subscriber base in India. The new plan offers a cost-effective way for users to enjoy ad-free content, which could attract a wider audience. This strategy is similar to that of other streaming services that have introduced basic plans tailored for the Indian market. The introduction of Premium Lite in India highlights YouTube's commitment to providing flexible options that cater to diverse viewer preferences. By offering a range of subscription tiers, YouTube can accommodate different viewing needs and budgets.
