Impressed by the coffee culture in Colombia, Rahul Gandhi believes that India has the potential to craft its own unique global story of speciality coffee. In a recent social media post, Gandhi shared a video from a Colombian coffee shop, expressing his admiration for the dedication of Colombian coffee farmers. He suggested that India, with its diverse regions and passionate cultivators, could develop a distinctive coffee narrative for the world.
Gandhi's observation of the intricate Colombian coffee brewing process highlighted its complexity, suggesting a deep appreciation for the craftsmanship involved. This comes amidst his South America tour where he has been engaging with students and leaders, including a meeting with Colombian President Senate Lidio Gracia. During his visit to Colombia, Gandhi also lauded the success of Indian companies, emphasizing innovation over cronyism, and praised companies like Bajaj, Hero, and TVS for their global achievements.
The concept of "speciality coffee" refers to high-quality green coffee beans that are roasted to bring out their greatest flavor potential. India has a growing speciality coffee scene, with several artisanal brands and roasters gaining recognition. These brands often source beans directly from small-holder farms, many of which are women-owned or managed, emphasizing traceability and cultural integrity. Indian coffee beans are known for their smooth, low-acidity taste profiles, and are grown in the lush forests of Southern India amidst fruits, flowers, and spices.
Several Indian brands are already making their mark. Roastery Coffee House, for instance, became the first Indian coffee chain to open an outlet in Europe, with a location in Helsinki, Finland. Other notable brands include Blue Tokai Coffee Roasters, Araku Coffee, Subko Specialty Coffee Roasters, and KC Roasters by Koinonia, each offering unique flavor profiles and sourcing practices. These brands showcase the diversity and quality of Indian coffee, with beans sourced from regions like Chikmagalur and Araku Valley.
The potential for India to create a global speciality coffee story lies in its diverse terroirs, traditional farming practices, and the passion of its coffee growers. With increasing focus on ethical sourcing, traceability, and quality, Indian coffee brands are well-positioned to capture the attention of global consumers. Showcasing the unique characteristics of Indian coffee, while promoting sustainable and equitable practices, can further enhance its appeal on the world stage.
Gandhi's remarks serve as an encouragement for the Indian coffee industry to leverage its strengths and carve out a distinct identity in the global market. By focusing on quality, innovation, and storytelling, India can indeed craft a compelling global story of speciality coffee, celebrating its rich heritage and the dedication of its coffee farmers.
