Neha Kakkar's newest song, "Candy Shop," featuring her brother Tony Kakkar, has sparked a maelstrom of criticism online, with many social media users decrying the track as "vulgar," "cringe," and a failed attempt to emulate K-pop aesthetics. Released on December 15, 2025, the song, intended to be a playful and energetic offering, has instead become the subject of intense scrutiny and disapproval.
Critics have focused on several aspects of "Candy Shop," including its lyrics, choreography, and overall styling. Many listeners have described the lyrics as shallow, repetitive, and even distasteful, suggesting that the song relies more on shock value than genuine musical appeal. The dance moves have also come under fire, with some users calling them "forced," "uncomfortable," and "indecent".
A significant portion of the criticism targets what many perceive as a poorly executed attempt to imitate K-pop. Viewers have commented that Neha Kakkar's styling and the song's overall vibe lack the finesse and polish characteristic of the Korean pop genre. Some have gone so far as to say that the "Koreanification" feels forced and awkward, resembling an imitation rather than an inspired adaptation. One user commented, "The styling and vibe feel like a poor attempt at K-pop aesthetics - cute and bold on paper, but executed embarrassingly and vulgar". Another wrote, "Batli Neha Kakkar trying hard to stay relevant by doing this bhang bharosa, she thinks she's cute korean queen".
The backlash has been widespread across social media platforms, with users expressing their disappointment and frustration with the song's concept, visuals, and execution. Some have accused Neha Kakkar of promoting vulgarity and sending the wrong message to young audiences. Others have questioned the creative direction of the song, suggesting that it leans too heavily on gimmicks rather than substance. Some comments have been particularly harsh, with one user stating, "Neha Kakkar is one of the worst things that happened to the Indian music industry".
Despite the overwhelmingly negative response, some fans have defended Neha Kakkar, arguing that she has the right to experiment and evolve as an artist. They appreciate her willingness to take creative risks and push boundaries. The controversy surrounding "Candy Shop" has ironically increased engagement with the song, sparking a wider conversation about Neha Kakkar's artistic choices and her place in the Indian music scene.
As of today, December 17, 2025, Neha Kakkar has not yet responded to the criticism. It remains to be seen whether she will address the backlash or simply move on to her next project. Regardless, "Candy Shop" has undoubtedly stirred up a storm of controversy, leaving many questioning the direction of Neha Kakkar's music and her attempts to stay relevant in an ever-changing industry.
