JSW Motors is poised to enter the Indian passenger car market in June 2026 with a plug-in hybrid SUV, expected to be priced around Rs 45 lakh. This marks a significant step for the JSW Group, a diversified Indian conglomerate with interests in steel, energy, infrastructure, cement, and paints, as it transitions from a partnership model to independent manufacturing.
The company's dedicated automotive vertical, JSW Motors, will serve as an umbrella platform for launching passenger cars focused on electric, hybrid, and plug-in hybrid vehicles under the JSW brand. To facilitate this ambitious project, JSW Group plans to invest up to $3 billion in new energy vehicles over the next five years.
JSW Motors' entry into the passenger car market reflects its confidence in the increasing demand for cleaner mobility solutions in India. The company aims to secure a substantial share of the electric vehicle (EV) market as India gradually shifts towards EVs. Ranjan Nayak, CEO of JSW Motors, emphasized the company's commitment to pushing New Energy Vehicle penetration to 50% by offering affordable, world-class electric, hybrid, and plug-in hybrid vehicles.
JSW Motors is in discussions with several global players from Italy, Germany, South Korea, and China to collaborate on the design and development of its cars. These collaborations aim to integrate global excellence with local relevance, ensuring high performance, affordability, and sustainability. JSW Motors is also reportedly in talks with Volkswagen and Renault to access components, core technology, and platforms, with the goal of achieving high levels of localization.
The company's manufacturing plant in Maharashtra will have an installed capacity of 5 lakh units annually. JSW Motors also intends to manufacture its own lithium-ion batteries at its Nagpur facility to power its passenger and commercial vehicles.
JSW Group has been selling cars in partnership with MG Motor India since 2023, with JSW owning a 51% stake. JSW-backed MG Motor India has experienced success with models such as the MG Comet EV, MG Windsor EV, and MG Hector. In June 2025, JSW MG Motor India reported a 21% year-on-year growth, selling 5,829 units. JSW intends to increase its shareholding in MG Motor India to gain more control.
JSW Motors plans to launch 25 new models by 2030, including electric vehicles, plug-in hybrids, and range extenders. The company's initial vehicles are expected to be priced between Rs 22 lakh and Rs 25 lakh. By 2027, JSW plans to introduce SUVs and a premium sedan. The company also intends to launch hatchbacks for fleet and taxi buyers, with prices under Rs 10 lakh.
