Nitin Nabin, the newly appointed Bharatiya Janata Party (BJP) national president, has begun an aggressive push in West Bengal ahead of the upcoming assembly polls. Nabin's visit, his first since assuming office, started on Tuesday and is heavily focused on the West Burdwan district. He is holding key organizational meetings aimed at strengthening the party's grassroots framework in the state.

A high-level strategy meeting with West Bengal leaders was held in Durgapur to reinforce the party's plans for the upcoming elections. Sources described the meeting as tightly focused, with the goal of creating a constituency-wise campaign blueprint. Discussions centered on what the BJP considers West Bengal's "economic paradox," highlighting that despite the state's rich resources, its per capita income remains among the lowest in the country. The BJP leadership has instructed workers to communicate this "contradiction" to voters, framing it as a result of "policy paralysis and mismanagement" under the Trinamool Congress (TMC) government.

The BJP's campaign strategy involves a multi-pronged attack focusing on specific governance failures:

• Health Infrastructure: BJP leaders are targeting what they describe as a "near collapse" of primary health centers, doctor shortages in government hospitals, and unhygienic conditions. They believe this is a key issue for sustained local campaigns, particularly in rural and semi-urban areas.
• Education: The party is flagging a "systematic decline" in educational standards and opportunities, aiming to capitalize on disillusionment among parents and youth.
• Women's Safety: The BJP describes West Bengal as increasingly unsafe for women, citing rising crime rates and alleged administrative apathy. This issue is considered to have strong resonance across demographics.
• Law & Order and Migration: The party views the state's law and order situation as deteriorating, referencing "jungle raj" conditions. Concerns of migrant laborers are also being raised.

Nabin is scheduled to chair a State Core Team Meeting in Durgapur, where he will focus on organizational strategy, the political roadmap, and upcoming programs. The BJP aims to directly target the TMC's fifteen-year tenure by highlighting governance failures. The strategy discussions placed West Bengal's perceived economic paradox at the centre of the BJP's pitch.

This visit marks a significant move by the BJP to increase its focus on West Bengal, signaling a strong intent to challenge the TMC in the upcoming assembly elections.