Privacy is a luxury good. Specifically, the kind of privacy that looks expensive on a 6.7-inch OLED screen.
Neha and Aisha Sharma recently decamped to Ranthambore, trading the humid chaos of Mumbai for the curated stillness of the Rajasthani scrub. It’s the kind of "peace" that requires a logistics team and a Starlink connection. We’re told this is a retreat. A digital detox. A return to the wild. But look closely at the edges of the frame and you’ll see the friction of the modern influencer economy grinding against the actual dirt of the earth.
The setting is one of those high-end tented camps where the canvas probably costs more than a mid-sized sedan. It’s "glamping," a word that should have died in 2014 but persists because rich people still haven't figured out how to sleep on the ground without a 1,200-thread-count safety net. The Sharma sisters are selling a specific vibe: sunlight hitting linen, slow-poured tea, and the kind of meditation that only happens when you know a private security detail is parked three hundred yards away.
Let’s talk about the cost of this silence.
A night at a premier Ranthambore escape like Aman-i-Khás or Suján Sher Bagh doesn’t just dent your bank account; it craters it. We’re talking $1,500 to $2,500 a night, depending on how much you want the staff to pretend you’re the first person to ever discover a tiger. That’s the trade-off. You pay for the illusion of isolation. You pay so that the only sounds you hear are the Langur monkeys and the soft click of a Leica shutter.
It’s an interesting performance. On one hand, the sisters post about "connecting with nature." On the other, the very act of documenting that connection kills the thing itself. You aren’t in nature if you’re checking your lighting. You aren’t "unplugging" if you’re scouting for the exact patch of moss that makes your yoga pose pop. It’s a simulation of the wild, buffered by high-speed Wi-Fi that somehow penetrates the thickest jungle canopy.
There’s a specific kind of cognitive dissonance here. Ranthambore is a place of brutal biological reality. It’s where apex predators eat things that are smaller and slower than them. It’s dusty. It’s harsh. It smells like sun-baked scat and dried grass. But in the Sharma sisters’ feed, it’s a soft-focus dream. The dust is gone. The heat is managed by invisible air conditioning units humming behind heavy drapes. The "jungle" has been scrubbed of its teeth.
This is the new frontier of travel tech: the ability to exist in a place without actually being there.
We see the sisters draped in earthy tones, looking at the horizon. It’s meant to look effortless. It isn't. Every shot is a product of deliberate curation. The friction comes when you realize the locals in the surrounding villages are dealing with water shortages and human-wildlife conflict while the resort guests soak in copper tubs filled with imported salts. The "retreat" isn't just from the city; it’s a retreat from the reality of the region itself.
The tech industry loves this stuff. They’ve spent a decade building tools to help us escape our boring lives, only to realize the ultimate flex is the ability to walk away from those tools—while still using them to broadcast your departure. It’s a closed loop of vanity. The Sharma sisters aren't the villains here; they're just the most visible symptoms of a culture that views the natural world as a backdrop for a personal brand.
There’s a photo of Aisha sitting on a vintage jeep, looking thoughtful. It’s a great photo. It’s aspirational. It also costs more in carbon offsets than most people spend on their yearly commute. We’re invited to watch them find themselves in the woods, provided we don't ask too many questions about the generator noise keeping the champagne cold.
The jungle is patient. It doesn't care about your follower count or your linen jumpsuit. It was here before the influencers arrived, and it’ll be here after the trend shifts to "industrial chic" or "deep-sea isolation." For now, Ranthambore remains a playground for those who can afford to buy a temporary version of the simple life.
Is it actually peaceful if you have to check the comments to make sure everyone knows you’re at peace?
