The Bitcoin mining landscape is undergoing a significant shift, with companies like Bitdeer Technologies Group adapting to evolving market dynamics. Faced with cooling demand for mining rigs, Bitdeer is doubling down on its self-mining operations, signaling a strategic pivot within the industry.
Bitdeer's move to prioritize self-mining comes as sales growth for its energy-efficient Bitcoin mining rigs has been limited, failing to offset weaknesses in other business lines. This strategic adjustment involves utilizing its own equipment to mine Bitcoin, effectively competing with the very clients who previously purchased its rigs. According to an October 9th Bloomberg report, this shift reflects a broader trend among hardware manufacturers seeking to monetize their own mining capacity in response to subdued rig sales.
The company's filings indicate a substantial year-over-year expansion of its mining capacity. In August 2025, Bitdeer mined 375 BTC, positioning itself as the sixth-largest Bitcoin miner globally, trailing behind MARA Holdings, IREN, Cango, CleanSpark, and Riot Platforms. Between December 2024 and July 2025, Bitdeer nearly tripled its proprietary hashrate to 22.5 exahashes per second.
Several factors contribute to this industry-wide transition. The Bitcoin network's halving in April 2024, which reduced mining rewards from 6.25 BTC to 3.125 BTC per block, has significantly impacted mining revenues and gross profits. JPMorgan Chase noted that mining revenues and gross profits have dropped by an average of 46% and 57%, respectively, since the halving. Furthermore, Bitcoin's hash price, a measure of miner profitability, has plummeted to near all-time lows.
Geopolitical factors are also at play. Tariffs imposed on tech equipment imported from China, where the majority of Application-Specific Integrated Circuit (ASIC) miners are produced, are prompting Bitcoin mining firms to relocate or expand their manufacturing bases to the U.S. and other countries. Bitdeer plans to scale U.S. hardware manufacturing in the second half of the year, aligning with the U.S. government's push to penalize foreign imports and promote domestic manufacturing.
In addition to expanding self-mining operations, Bitdeer is actively developing its global power and data center infrastructure. As of July 2025, the company had energized 361 MW of data center capacity for self-mining, with 126 MW at its Tydal, Norway site and 235 MW in Jigmeling, Bhutan, bringing its total available electrical capacity to approximately 1.3 GW. The company anticipates energizing the remaining 49 MW in Tydal and 265 MW in Jigmeling in Q3, which will bring its total available power capacity to nearly 1.6 GW.
Bitdeer's strategic shift towards self-mining and U.S.-based manufacturing reflects a proactive approach to navigating the challenges and opportunities presented by the evolving Bitcoin mining landscape. By prioritizing its own mining operations and expanding its infrastructure, Bitdeer aims to solidify its position as a leading player in the industry.
