"The Summer I Turned Pretty" Season 3 has achieved a significant milestone, becoming Prime Video's most-watched show among women, drawing a massive audience of 70 million viewers. This figure represents viewership within the first 70 days of release, including the first week after the season finale, marking a 65% increase compared to Season 2 over the same period.
Based on Jenny Han's novel trilogy, the series has resonated globally, with approximately 60% of its viewership originating from outside the United States. The show has performed particularly well in the United Kingdom, Germany, and Brazil. Season 3's success isn't just limited to viewership numbers; it also held the #1 title globally on Prime Video during its launch window.
In the United States alone, the series has captured 5.2 billion minutes of viewing between July 14 and September 7, according to Nielsen streaming data. This places "The Summer I Turned Pretty" as a cultural phenomenon and a major success for Amazon's streaming platform.
Beyond Prime Video, "The Summer I Turned Pretty" Season 3 has also generated substantial engagement on social media, with 915 million engagements, surpassing all other titles from the streamer by 2.5 times. It outperformed Season 2 by a factor of 3 to 1 and Season 1 by a staggering 19 to 1. The season garnered 48 billion impressions and 2.8 billion views, cementing its status as a major talking point online. The series also stands as the second most discussed series, accumulating 4.3 million mentions, just behind Hazbin Hotel.
Jenny Han, the author of the books and co-showrunner of the series, expressed her gratitude for the show's success. She noted that she could never have imagined the story resonating with so many people worldwide and sparking such passionate conversations.
While Season 3 marks the end of the full-season series, fans can anticipate a feature-length series finale that Han will direct and co-write with Sarah Kucserka.
Amazon typically reports viewer numbers for successful titles but hasn't clarified how this metric is precisely measured. Regardless, the 70 million viewer milestone underscores the show's widespread appeal and its position as a flagship series for Prime Video. The initial premiere of Season 3's first two episodes on July 16 garnered 25 million viewers globally in its first week. Within the first week, viewership for Season 3 outpaced that of Season 2 by 40% and tripled compared to Season 1.
