As the first anniversary of Modi 3.0 approaches in June 2025, the Bharatiya Janata Party (BJP) is setting the stage for a comprehensive public outreach program. The party aims to celebrate Prime Minister Narendra Modi's third term and highlight the government's achievements over the past year. This initiative will include nationwide 'padyatras' (foot marches) and mass engagement campaigns designed to connect with citizens across the country.

The BJP has formed a dedicated panel comprising party workers and ministers to finalize the details of this large-scale program. A key component of the outreach will involve Union ministers undertaking 'padyatras' of approximately 20 kilometers for two days each week within their respective parliamentary constituencies. These marches will also see participation from other BJP leaders, amplifying the message and ensuring broader coverage.

These 'padyatras' serve a dual purpose: to connect with the electorate on a grassroots level and to disseminate information about the government's various welfare schemes and policy decisions. A significant focus will be on highlighting the success of "Operation Sindoor," a targeted military strike on terror infrastructures. This will likely be framed as a testament to the Modi government's decisive leadership and commitment to national security. The BJP believes this will foster a deeper connection between citizens and the armed forces. In fact, prior to this upcoming campaign, the BJP launched an 11-day-long ‘Tiranga Yatra’ to honor the courage and sacrifice of India's armed forces, particularly in light of the recently concluded and successful 'Operation Sindoor.'

Beyond showcasing past achievements, the BJP is also using this opportunity to signal future policy directions. A recent video released by the party hinted at the potential implementation of the Uniform Civil Code (UCC), signaling that "bold moves are still to come." This messaging is intended to reinforce the image of a proactive and decisive government, while also setting the stage for potential legislative action in the near future.

The outreach program also includes the launch of new initiatives. On June 9, 2025, PM Modi is expected to launch the Gyan Bharatam Mission, an ambitious project focused on digitizing, conserving, and providing access to over one crore manuscripts scattered across India. This initiative aligns with the government's broader emphasis on preserving and promoting India's cultural heritage.

Recognizing the importance of public perception, the BJP is actively working to counter opposition narratives. The party aims to present its support for initiatives like the amended Waqf Act as a matter of "appeasement-free genuine secularism, transparency, and social justice," while portraying the opposition as adversaries of these principles. The BJP has launched a Waqf Reform Public Awareness Campaign to explain the benefits of the Waqf Amendment Act. This involves a coordination committee, headed by Rajya Sabha MP Radha Mohan Das Agrawal, reaching out to voters, including Muslims, to emphasize the law's benefits for the poor, Pasmanda Muslims, and women.

In addition to highlighting specific achievements and policy initiatives, the BJP is also keen to promote the concept of "One Nation-One Election." The party plans to conduct meetings with opinion leaders, intellectuals, professionals, and citizen groups to build support for synchronized elections across all tiers of governance. The argument is that frequent elections disrupt development works and strain the economy. The BJP aims to complete this program before the Central government decides to bring about amendments to the proposed bill following widespread discussions with various stakeholders in a few years.

This multi-pronged approach demonstrates the BJP's intent to solidify its position and connect with the public on multiple levels as it approaches the one-year mark of Modi 3.0. By combining grassroots outreach with targeted messaging and new policy initiatives, the party aims to reinforce its image of strong leadership and commitment to national progress.