A new reality TV show, "House of Streams," is set to premiere on June 18th, 2025, pitting Twitch streamers against each other for the grand prize of 1 Bitcoin. The show, produced and filmed in Malta, will be available on Netflix in the UK and Ireland. This innovative concept merges the unscripted nature of traditional reality television with the dynamic world of online content creation.

Eight prominent Twitch streamers, boasting a combined following of over 4 million, will live together in a villa in Mellieħa, Malta, for two weeks. During their stay, they will participate in a series of challenges designed to test their streaming skills, adaptability, and overall entertainment value. These contestants come from diverse streaming backgrounds, including video gaming, gambling, and "in real life" (IRL) streaming, where individuals share unscripted moments from their daily lives.

The show is hosted by Nicole Holliday, a renowned e-sports commentator. A key feature of Twitch is the real-time interaction between streamers and their viewers through chat, and "House of Streams" leverages this to create a unique and engaging viewing experience. Creator Mark Holland emphasized the importance of chat, stating that it allows audiences to interact with contestants immediately, setting the show apart from traditional reality TV formats. He also noted that professional streamers are accustomed to being watched, which differentiates them from typical reality show contestants who may not have prior experience with intense scrutiny.

Holland's company, Stream House Media Productions, produced the show, which is reported to be the first on Netflix filmed live around the clock, with an interactive audience influencing the outcome. It is also the first show filmed exclusively in Malta to be featured on the platform. The Malta Film Commission supported the production.

The choice of Bitcoin as the grand prize was a deliberate move to make the show stand out. Holland explained that a simple cash prize or a trip wouldn't have the same impact. The fluctuating price of Bitcoin adds an intriguing subplot to the show. When filming began, one Bitcoin was worth approximately €16,000; however, its value has since surged, eclipsing the prize money of most reality TV shows, currently valued at almost €97,000. At the time of publication, 1 Bitcoin was worth more than $104,000.

"House of Streams" has already garnered attention, with the show's website issuing a warning about a fraudulent memecoin scheme using its brand to attract investors. The show has explicitly stated its support for Bitcoin only. Netflix has previously explored crypto and blockchain-related content through documentaries like "Trust No One: The Hunt for the Crypto King," which chronicled the downfall of the QuadrigaCX crypto exchange. They have also announced an upcoming series, "The Altruists," focusing on the lives of former FTX CEO Sam Bankman-Fried and former Alameda Research CEO Caroline Ellison.

The contestants of "House of Streams," known by handles such as The Black Hokage, CyborgAngel, and OutplayedByJade, have not yet publicly commented on the series. In a world where crypto holdings can make individuals targets, one streamer, Amouranth, reported being attacked for her crypto assets earlier in the year.

Matt Hookings, Netflix founder, producer, and CEO, views the show as a bridge between digital-first content and traditional television audiences. The streaming industry continues to develop reality competition formats targeting content creators, with other platforms also launching similar initiatives. For example, Integrated Content Agency launched "NEXT," a digital reality competition offering emerging streamers $75,000 to become "the next big streaming star."

"House of Streams" is an experiment in interactive entertainment. Mark Holland believes it will pave the way for shows with real-time audience participation, reshaping the "real" in reality TV.