The UEFA Women's Euro 2025 is set to kick off in Switzerland, marking a significant moment for the sport and a chance to reflect on the progress made. The tournament arrives at a critical juncture for women's football, presenting an opportunity to maintain its momentum and avoid a potential decline in interest.

Switzerland's journey in women's football mirrors that of many other nations across the continent. From initial apathy and mockery to gradual acceptance and integration, the sport has fought for recognition. Women were not permitted to play organized 11-a-side football in Switzerland until the late 1960s, and it wasn't until 1993 that women's leagues were fully integrated into the Swiss football association. The opening night of the Euro 2025 in Switzerland is a moment to acknowledge the progress achieved and honor the women who worked to make it possible.

However, there's a cautionary note amidst the celebration. Recent research indicates a potential dip in viewership across major European nations compared to the World Cup in Australia and New Zealand two years prior, despite the more favorable time zone for European audiences. This suggests that sustained growth cannot be taken for granted, and the tournament's success is crucial to avoid a tapering off in interest.

Several factors contribute to the anticipation surrounding Euro 2025. The increasing depth of talent across different teams means that many have game-changing players capable of influencing matches. England and the Netherlands have demonstrated the transformative impact of a strong performance on home soil, creating moments that resonate with a broader audience.

Looking at the teams, Group A is considered the weakest, potentially offering a path to the semi-finals for teams like Belgium and Italy if they can capitalize on Spain's momentum. Despite a disappointing performance at the Olympics last summer and concerns over Aitana Bonmatí's fitness, Spain remains a favorite. Their demonstrated ability to overcome adversity sets them apart from other teams. Other teams to watch include Germany, currently in transition, and France, who are trying to move away from relying on individual brilliance.

The Guardian has assembled a team of writers and experts to cover Euro 2025, including Emma Hayes, head coach of the US Women's National Team and former manager of Chelsea Women. Hayes will provide analysis and insights throughout the tournament. The Guardian also has an interactive guide to all 368 players at the Euros.

The Women's Football Weekly podcast will provide coverage three times a week during the tournament, and the Moving the Goalposts newsletter will be released twice a week.