The upcoming two-part adaptation of the Indian epic Ramayana, directed by Nitesh Tiwari, has generated considerable buzz, translating into a surge in market value for its producer, Prime Focus Studios. The release of the film's first glimpse on July 3, 2025, has propelled excitement among fans and investors alike.

Prime Focus Ltd, listed on the Bombay Stock Exchange (BSE), witnessed a 30% jump in its share price between June 25 and July 1, following board approval of a preferential issue of 462.7 million equity shares. The release of the first glimpse further boosted the company's market capitalization from ₹4,638 crore on July 1 to a peak of ₹5,641 crore on July 3, marking an increase of over ₹1,000 crore. While the share price slightly dipped to ₹169 by market close, the company's market cap remained at approximately ₹5,200 crore.

Adding to the positive momentum, Ranbir Kapoor, who plays Lord Ram in the film, is set to invest in Prime Focus by acquiring 1.25 million shares. While the exact acquisition price is undisclosed, based on the current market value, his investment is estimated to be around ₹20 crore. This investment further consolidates Kapoor's involvement in the project.

Ramayana is being mounted as one of the most expensive Indian films ever made. Reports estimate the budget for the two-part saga at ₹1,600 crore, with ₹900 crore allocated for the first part. The film boasts a stellar cast, including Ranbir Kapoor as Lord Ram, Yash as Ravana, Sai Pallavi as Sita, Sunny Deol as Hanuman, and Ravi Dubey as Lakshman. Additionally, the film features a musical collaboration between A.R. Rahman and Hans Zimmer, marking Zimmer's Bollywood debut.

The first part of Ramayana is slated for release in Diwali 2026, followed by the second part in 2027. The film is expected to be a groundbreaking cinematic experience, given its massive scale, star cast, and the collaboration of renowned musicians.