In recent years, a growing number of Bollywood actors have successfully ventured into entrepreneurship, establishing their own brands that reflect their personal passions and business acumen. These ventures not only provide them with additional income streams but also allow them to connect with their audiences on a deeper level, building a loyal customer base around their established image and values. Here are some prominent examples of Bollywood actors who have carved a niche for themselves in the business world:
Katrina Kaif: Kay Beauty Katrina Kaif launched Kay Beauty in 2019 in partnership with the beauty retailer Nykaa. Recognizing a gap in the market for makeup that caters to diverse Indian skin tones, Kaif created a brand that emphasizes inclusivity and empowers individuals to embrace their natural beauty. Kay Beauty offers a wide range of high-performance products, from lipsticks to foundations, all crafted to suit a variety of skin tones and types. Kaif is actively involved in product development and marketing, ensuring that the brand stays true to its mission of celebrating self-expression. In just five years, Kay Beauty has become one of India's top-selling cosmetic brands, with an estimated revenue of ₹240 crore by FY25. The brand is now available in over 300 retail stores across more than 1,600 cities and has expanded into the UAE market.
Kriti Sanon: Hyphen Kriti Sanon launched her skincare brand, Hyphen, on her 33rd birthday in 2023. Driven by her own skincare challenges, Sanon sought to create simplified and effective solutions by combining the power of nature and science. Hyphen offers a range of affordable, PETA-certified, and cruelty-free products designed to address multiple skin concerns. The brand's core philosophy is to make skincare effortless and accessible to everyone. Hyphen has quickly gained popularity for its innovative use of ingredients like ceramides, peptides, and alpha arbutin. In its first year, Hyphen generated a revenue of ₹1 billion. The brand has expanded its product line to include over 20 items catering to various skin types and concerns.
Priyanka Chopra Jonas: Anomaly Priyanka Chopra Jonas has made a significant impact in the beauty industry with her haircare brand, Anomaly. Launched with a vision to offer premium, sustainable haircare solutions, Anomaly stands out for its commitment to clean beauty.
Deepika Padukone: 82°E Deepika Padukone launched 82°E, a skincare brand focused on Indian ingredients blended with modern science, promoting wellness as a lifestyle. She plays an active role in shaping brand identity and products.
Alia Bhatt: Ed-a-Mamma Alia Bhatt's brand, Ed-a-Mamma, is a vibrant and playful addition to the world of children's fashion. Launched in 2021, the brand focuses on creating high-quality, sustainable clothing that is both stylish and practical. Drawing from Bhatt's own experiences as a mother, Ed-a-Mama is designed to bring joy and comfort to both kids and parents. Alia Bhatt owns Ed-a-Mamma, a sustainable clothing brand catering to kids, maternity wear, and adults, focused on eco-friendly fabrics.
Other Notable Actors and Their Brands Several other Bollywood actors have also successfully launched their own brands, including:
These actors have leveraged their fame and understanding of their target audiences to create brands that resonate with consumers. By focusing on quality, innovation, and personal connection, they have successfully transitioned from the silver screen to the business world, inspiring many others to follow in their footsteps.
