OnePlus is making a significant push into the Indian mobile gaming market by integrating high-performance hardware, AI-driven optimizations, and eSports initiatives. The company aims to cater to the growing audience of mobile gamers in India through devices and community engagement.
High-Performance Mobiles
OnePlus is known for its focus on speed and performance in its mobile devices. The brand's smartphones are engineered with fast processors and fluid displays, which are suitable for gaming and multitasking. Marcel Campos, Director of Product Strategy and Gaming Strategy at OnePlus, has emphasized that performance is central to OnePlus devices, from flagship models to the Nord series. For example, the Nord 5 features a Snapdragon 8 processor, a 144Hz refresh rate display, and a vapor chamber cooling system. The OnePlus 13 is powered by the Qualcomm Snapdragon 8 Elite SoC and has a Dual-Cryo Velocity Vapor Cooling System for extended gaming sessions. The company's devices also feature large batteries with fast-charging capabilities.
AI-Driven Optimizations
OnePlus is incorporating AI to optimize gaming performance and user experience. AI can optimize performance and smooth gameplay. OnePlus has introduced "OnePlus AI," a suite of specialized tools and services to make AI more accessible to consumers. The OnePlus 13s includes a "Plus Key," a programmable button for quick access to functions like changing sound profiles or initiating translations. The company is also developing AI tools such as "AI VoiceScribe" for summarizing calls and meetings and "AI Call Assistant" for call summaries and real-time translations. OnePlus's AI philosophy is centered around understanding user needs and creating personalized AI solutions. Sensitive AI tasks will be processed on-device, while intensive computations will use a "Private Computing Cloud" for data protection.
eSports Initiatives
OnePlus is actively investing in the Indian eSports scene. In May 2025, OnePlus partnered with three Indian eSports teams: Gods Reign, K9, and Cincinnati Kids. The teams will compete under co-branded names: OnePlus Gods Reign, OnePlus K9, and OnePlus Cincinnati Kids. This collaboration will involve players providing feedback on OnePlus devices to improve gaming performance. OnePlus aims to integrate directly with the eSports ecosystem, using insights from professional players to guide product development. OnePlus is the title sponsor and official smartphone partner for the Battlegrounds Mobile India Masters Series (BGMS) Season 4. OnePlus is launching "OnePlus Campus Dominate – Road to BGMS," a national gaming tournament for college students in India, offering a chance to compete in BGMS 2025.
Market Position
OnePlus has been manufacturing its devices in India since February 2018 and is considered a trusted brand. In 2025, OnePlus held a 4.4% smartphone market share in India. OnePlus is focused on delivering flagship-grade performance and a smooth user experience. The company's community engagement and focus on user feedback have contributed to its popularity. While smaller than the top brands, OnePlus has gained market share by targeting the $200-$300 price segment and focusing on specific niches like mobile gaming.
Through its focus on high-performance devices, AI-driven optimizations, and investment in eSports, OnePlus is positioning itself as a key player in the Indian mobile gaming market.
