A recent viral video is making people do a double-take, questioning whether they're looking at Ibiza, Spain, or a bustling street in India. The clip, shared by Indian-American influencer Seerat Saini, showcases gift shops on the Spanish island brimming with distinctly South Asian aesthetics. Flowy kaftans, foil-printed blouses, beaded bags, and elephant-themed home decor fill the shelves, creating a scene reminiscent of Janpath in Delhi or Colaba Causeway in Mumbai.
The video, posted on Instagram, has quickly gained traction, amassing over 260,000 views and sparking surprised reactions from viewers. Many commented on the uncanny resemblance to Indian markets, with one user exclaiming, "I'm gagged that this is NOT India?!". Others shared similar experiences, noting that the prevalence of "Made in India" items throughout Spain was hard to miss.
So, what explains this unexpected desi influence on a Mediterranean island known for its beaches and nightlife? The answer lies in Ibiza's history as a haven for hippies and counterculture travelers since the 1960s. These travelers, many of whom journeyed through India and Nepal on the "hippie trail," brought back colorful textiles, clothing, and handicrafts. Over time, this aesthetic became ingrained in "Ibiza style," leading to the widespread presence of Indian designs on the island.
Instagram user Zareen Helaly explained that Ibiza prides itself on its hippie movement and the style influence that came along with it, which is why Indian fashion is so popular. Many stores import clothing directly from India, demonstrating a genuine appreciation for Indian fashion and craftsmanship. This is in contrast to other places where South Asian culture might be exploited.
The popularity of Indian-inspired fashion in Ibiza also highlights an interesting dynamic. Some social media users pointed out the irony of items being sold for high prices in Ibiza while similar goods might be undervalued in India. One commenter wrote, "People there will buy it for 100$+ but will look down upon us for wearing the same. Ugh".
Beyond the gift shops, the Indian influence can also be seen in Ibiza's broader fashion scene. A search for "Ibiza Outfits Indian" on TikTok reveals numerous videos showcasing how to blend Indian style with the island's vibrant fashion trends. This includes incorporating elements like vibrant colors, traditional prints, and flowing fabrics into Ibiza-inspired looks.
The blending of cultures in Ibiza isn't limited to fashion. Some properties, like "Casa India Ibiza," incorporate Indian design elements into their architecture and decor. This fusion creates a unique and exotic atmosphere that appeals to tourists seeking a different kind of island experience.
While Ibiza is experiencing the rise in cruise tourism, with a record of 1.4 million cruise passenger arrivals between January and July 2025, the island offers more than just parties and beaches. Exploring Dalt Vila, Ibiza's historic walled city, visiting the Hippie Market at Las Dalias, or hiking to the top of Sa Talaia are just some of the activities to enjoy. Santa Gertrudis offers a more authentic side of Ibiza with handmade ceramics, vintage clothes, and live music.
