The tech world is abuzz after what appears to be an accidental leak of the iPhone 17 launch date. An eagle-eyed tipster spotted an event banner on the Apple TV app, briefly revealing that the iPhone 17 series is set to launch on September 9, 2025. The post, which was quickly taken down, has sent the rumor mill into overdrive.

The leaked post, shared by Apple Leaker on X (formerly Twitter), featured a glowing Apple logo with a purple background, drawing comparisons to the classic MacBook Air wallpaper. This has led to speculation that Apple may be hinting at a new "Air" model in the iPhone 17 lineup, potentially replacing the iPhone 17 Plus. This "Air" model is rumored to be thinner and lighter than the Pro versions.

While Apple has yet to officially confirm the launch date, the accidental reveal aligns with the company's typical September launch timeframe for new iPhones. For years, Apple has consistently unveiled its latest iPhone models in the second week of September, with a few exceptions. Bloomberg's Mark Gurman, a reliable Apple tipster, suggested Apple is targeting a launch between September 8 and 12. Given Apple's tendency to hold events on Tuesdays, September 9th fits the pattern.

The iPhone 17 series is expected to feature the A19 chip and run on iOS 26, which may include significant AI upgrades. The lineup may consist of four models: the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.

Aside from the iPhones, the September event could also see the debut of the Apple Watch Series 11 and potentially a successor to the Apple Watch Ultra 2. New colors are also anticipated for the iPhone 17 Pro, possibly including an eye-catching orange. To offset an expected price increase, the base iPhone 17 Pro model might start with 256GB of storage, eliminating the 128GB option.

Whether the Apple TV app leak was a genuine mistake or a calculated marketing ploy remains a topic of debate. Some suggest that the timing, just before Apple typically sends out official invites in late August, is too coincidental to be an accident. The swift removal of the post only adds fuel to this theory.

Regardless of the intent, the "leak" has generated significant buzz and anticipation for the iPhone 17 series. All eyes are now on Apple to see if the September 9th date holds true and what innovations the new iPhone lineup will bring. The iPhone 17 series is set to compete with the Samsung Galaxy S25 and Google Pixel 10.