Farah Khan is currently enjoying a vacation in the Maldives, and her social media posts are generating quite a buzz. The director and choreographer shared a picture of herself soaking up the sun, which prompted a flurry of comments, most notably from her friend, actress Malaika Arora. Malaika's playful question, "But where is Dilip?? Swimming??? Sunbathing???" has taken the internet by storm.

The query refers to Farah's cook, Dilip, who is accompanying her on this international trip. Earlier videos of Dilip distributing sweets to the paparazzi at the airport before his first ever international flight went viral, making him a social media sensation. It seems everyone is now curious about Dilip's Maldivian adventures. Farah, known for her wit, responded to Malaika's question with, "Getting a massage."

Farah's Maldives trip isn't just a personal getaway; she is also collaborating with Visit Maldives on a unique filming project. From June 5th to June 8th, 2025, she is working to showcase the authentic charm of local island life in the Maldives, particularly during the Eid Al-Adha celebrations. As a director with a career spanning over two decades, Farah's work is known for its iconic dance numbers and commercially successful films. Her large social media following, especially among Indian and South Asian audiences, makes her an ideal partner for this project.

The collaboration aims to highlight the Maldives beyond its luxury resorts, focusing on the warmth of the local communities and the festive spirit of Eid. Farah and her five-member crew are being hosted at Olhuveli Island Resort and Arena Hotels Maafushi. The result of this collaboration will be a dedicated YouTube vlog and other engaging content pieces. This initiative is especially significant as India remains a top source market for tourism in the Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) sees this collaboration with Farah Khan as a way to enhance the visibility and brand presence of the Maldives on a global scale. By engaging with influential personalities like Farah, they aim to reinforce the destination's appeal to a broader audience. This partnership is part of a larger strategy that includes endorsements by A-list celebrities and creative collaborations to showcase the unique travel experiences the Maldives offers.

Visit Maldives has launched several summer campaigns targeting key markets, including the UK, Russia, the DACH countries (Germany, Austria, Switzerland), Italy, Poland, Spain, and India. These campaigns involve various activities, such as advertisements in London's underground and buses, joint promotions with travel agencies, and digital marketing initiatives. The focus is on strengthening trade partnerships, promoting summer offerings, and encouraging early bookings for the upcoming winter season.

The Maldives has already welcomed its one-millionth tourist of 2025, marking the fastest time the country has reached this milestone. Kajal Singh, an Indian national, arrived on June 7th for her honeymoon at Bandos Maldives. This achievement underscores the importance of the Maldives as a sought-after destination and the effectiveness of its marketing strategies.