Mumbai was recently gripped by "Coolie Fever," as fans of the legendary actor Rajinikanth celebrated his new film. Despite heavy rains, devoted fans gathered to offer "aarti" and milk to a poster of the superstar.

This isn't an isolated incident; Rajinikanth's fans have a history of expressing their admiration through similar acts. In 2016, fans in Mumbai celebrated the release of his film "Kabali" by pouring milk on his poster at the Matunga Murugan Temple. Likewise, in 2020, celebrations for the movie "Darbar" included a milk "abhishekam" (ritual bathing) for a large Rajinikanth poster at the Wadala IMAX in Mumbai. Similar scenes unfolded in 2023 with the release of "Jailer," where early morning celebrations in Mumbai included pouring milk on Rajinikanth's poster, accompanied by dancing.

These displays of devotion highlight Rajinikanth's immense popularity and the deep connection he has with his fanbase. The act of pouring milk on posters, while seemingly unconventional, is a traditional practice in India, often performed as a sign of respect and reverence for deities and highly esteemed figures. The continued practice of this tradition for Rajinikanth's films demonstrates his iconic status within Indian culture.