Binance founder Changpeng Zhao's family office, YZi Labs, is continuing its support for the BNB ecosystem by backing another BNB treasury launch in the United States. This move signals a growing trend of integrating digital assets into traditional finance, offering U.S.-based investors regulated access to the BNB Chain ecosystem.

YZi Labs is supporting B Strategy in launching a $1 billion crypto treasury focused on investing in BNB, the native token of the Binance ecosystem. This follows a similar move in July when YZi Labs partnered with 10X Capital to launch a BNB treasury, raising $250 million to accumulate and hold BNB as a long-term reserve asset. David Namdar, a co-founder of Galaxy Digital and partner at 10X Capital, leads the 10X Capital venture.

The strategy of the BNB Treasury Company resembles that used by companies that accumulated huge holdings in digital assets with the help of publicly traded vehicles. These treasury companies aim to provide Wall Street and retail investors with regulated exposure to digital assets like Bitcoin, and now, altcoins such as BNB.

The newly formed BNB treasury intends to collaborate with a U.S.-listed company through a private placement. Following the capital injection, the listed company will purchase BNB, transitioning its business model to focus on holding and managing BNB assets as a dedicated treasury entity. This approach aims to bridge the gap between the U.S. and Asian markets, catering to the significant demand from Asian investors seeking access to the U.S. stock market.

BNB, originally issued by Binance, is used within its BNB Chain ecosystem and offers perks on the Binance platform, including discounts on trading fees. It also supports a growing number of decentralized applications. BNB's utility extends beyond trading, encompassing transaction fees, staking, and governance within the Binance ecosystem.

Despite CZ stepping down from Binance management following U.S. legal proceedings, he remains its largest shareholder, holding roughly 94 million BNB tokens, which is over 64% of the total supply. In February 2025, Zhao revealed that 98.5% of his crypto portfolio was BNB.

Ella Zhang leads YZi Labs, formerly known as Binance Labs, and is overseen by Binance's Zhao. Zhang stated that BNB Chain is one of the most widely adopted blockchain ecosystems.

These developments highlight the increasing interest in BNB as a reserve asset, with multiple companies exploring the formation of publicly traded BNB treasury entities. B Strategy, with backing from YZi Labs, plans to launch a $1 billion U.S.-listed BNB treasury company to manage and grow the Binance token's ecosystem. The firm combines traditional and crypto expertise, with leaders like Leon Lu and Max Hua, former CFO of Bitmain.