Kriti Sanon continues to shine brightly in Bollywood, balancing a flourishing film career with brand endorsements and a growing reputation as a style icon and advocate for gender equality. From her recent appointment as UNFPA India's Honorary Ambassador for Gender Equality to her upcoming film projects and endorsements, Sanon remains a prominent figure in the entertainment industry.
Sanon's commitment to gender equality has been a recurring theme in her recent endeavors. As UNFPA India's Honorary Ambassador, she aims to champion solutions that empower women and girls, advocating for equal opportunities in education and career choices. She has also spoken out against subtle biases in Bollywood, highlighting the disparities in treatment between male and female actors. Sanon credits her upbringing for instilling in her a strong sense of equality, which she now leverages to promote positive change.
On the film front, Kriti Sanon has several exciting projects in the pipeline. She is set to star in Cocktail 2 alongside Shahid Kapoor and Rashmika Mandanna, with filming scheduled to commence in Italy. Additionally, she will be seen in Tere Ishk Mein with Dhanush, a love drama slated for release in November 2025. Recent reports also suggest that Sanon may appear opposite Ranveer Singh in Don 3, although details are still emerging. In 2024, Sanon starred in Teri Baaton Mein Aisa Uljha Jiya, a science fiction romantic comedy where she played Sifra, a humanoid robot, and Crew, a female-led heist comedy. She also gained praise for her dual roles in the mystery thriller Do Patti.
Beyond acting, Sanon is a sought-after brand ambassador, endorsing a diverse range of products. She was recently announced as the brand ambassador for Zouk, an Indian lifestyle brand known for blending heritage craftsmanship with modern design. She is also the face of Dreame Technology's home appliances in India. Other brands she endorses include Fossil, Joy, Cadbury Fuse, Parachute Advanced Jasmine, Magicbricks, Bata, Whirlpool, and Vivel. Sanon's brand endorsements span accessories, appliances, clothing and more. Hyphen Skincare chose Kriti Sanon for her advocacy of conscious beauty, aligning with the brand's vegan, cruelty-free, and PETA-certified values.
Sanon's fashion choices also contribute to her glowing image. Whether she's sporting elegant gowns, chic casuals, or traditional sarees, her style is consistently trendy and glamorous. She effortlessly blends comfort and style, proving that minimalism can be both eye-catching and impactful. Some of her recent notable looks include a vibrant floral midi dress, a hot pink saree, and a deep red Kunal Rawal saree. She can also be seen sporting a white tank top and wide-leg blue denim jeans.
Kriti Sanon's journey in Bollywood is marked by ambition and resilience. Despite being an outsider, she has built a successful career through diverse roles and a willingness to experiment. In addition to her acting and endorsements, Sanon has also ventured into entrepreneurship, launching her clothing line Ms. Taken, a fitness company called The Tribe, and a skincare brand named Hyphen. She has also launched her production company Blue Butterfly Films. With a mix of upcoming films, brand endorsements, and entrepreneurial ventures, Kriti Sanon is set to continue her rise in the industry.
