Strategy, formerly known as MicroStrategy, has significantly increased its Bitcoin holdings, now possessing 638,985 BTC in its treasury, valued at over $73 billion. This substantial accumulation is a core part of the company's corporate strategy, spearheaded by its co-founder and executive chairman, Michael Saylor.

The most recent purchase, announced on September 15, 2025, involved acquiring 525 Bitcoins for approximately $60 million. The average price per Bitcoin in this transaction was $114,562. This acquisition was funded through the proceeds from the sale of the company's perpetual preferred stocks, including STRF, STRK, and STRD shares.

Strategy's Bitcoin accumulation strategy began in August 2020 with an initial investment of $250 million in BTC. Since then, the company has consistently added to its holdings, viewing Bitcoin as a strategic reserve asset and a hedge against inflation. The company has stated its intention to continue acquiring Bitcoin, subject to market conditions and liquidity.

Michael Saylor has been a vocal advocate for Bitcoin, emphasizing its potential to outperform traditional investments. He has pointed out that Strategy's Bitcoin strategy has surpassed the annualized returns of major tech companies like Tesla, Nvidia, and Meta. Saylor's focus on Bitcoin highlights a shift in the financial landscape towards digital assets.

Strategy's approach has drawn attention from investors and financial analysts, with some viewing it as a model for how corporations can integrate digital assets into their treasury strategies. However, the strategy is not without risks, as MicroStrategy's stock performance is closely tied to Bitcoin's price movements. Saylor has stated that Strategy's capital structure is designed to withstand a significant drop in Bitcoin's value, but shareholders would still be affected.

The company's significant Bitcoin holdings have made it a prominent player in the cryptocurrency market. As of September 2025, Strategy holds over 3% of Bitcoin's total supply. Other companies, including Gemini and Bitdeer, have also increased their Bitcoin holdings, reflecting a growing trend of corporate adoption of Bitcoin as a strategic asset.

Strategy's commitment to Bitcoin is evident in its long-term approach. The company has stated that it does not intend to sell its Bitcoin holdings in the near future, reinforcing its position as a long-term holder. This strategy is based on the belief that Bitcoin will serve as a digital reserve asset, similar to gold reserves held by central banks.

While Strategy's stock price fell 2% to $325 on a particular Monday, Bitcoin was trading around $115,000, a 0.4% decrease over the past day. Despite short-term market fluctuations, Strategy's long-term vision for Bitcoin remains intact.

The company rebranded from MicroStrategy to Strategy in February 2025, signifying its focus on Bitcoin as its primary strategy. The company aims to explore innovation in Bitcoin applications, combining its operating structure and focus on technological innovation to create value.